further by the sports media that acts as a strong social influence. Additionally, sports media depicts
For many years women have been looked down upon in the realm of employment. Times have changed drastically
theme to my presentation was on gendered bodies in sports for both men and woman. I looked at how the image
Brazil last year.” That was the message that Fox Sports used to open one of their promotional ads for the
‘She doesn 't have what it takes.’ They will say, "Women don 't have what it takes." Clare Boothe Luce. Luce’s
POLI 1P97 Research Essay Female athletes and sports leagues are viewed as less important than men’s
8. Eliminate Native American Mascots There has been many controversy with teams using Native American
about women in sports, I have learned a lot of great information that I didn’t know about women that are
this variation a result of women’s professional sports not having a large fan base, differing marketing
Communication Process The World Wide Leader in Sports In the years prior to 1979, the way people in