Role Of Women On The Sports Network

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

For example, State Farm’s, “Dropping Dimes”, commercial uses basketball players and the rap genre, to apply to men by using the masculine sport of basketball, and the masculine version of music, rap. The advertisement starts out by showing Kevin Love and Damian Lillard in expensive golden jewelry, Damien Lillard then starts rapping about all the dimes they are dropping, the commercial then shows the two NBA stars in an expensive boat in a sea of dimes, and then it finishes by showing all the money they have saved because they use State Farm. This advertisement uses the need for attention, which is the need to be looked at, by putting Kevin Love and Damian Lillard in a bunch of expensive jewelry, and riding around in a sea of dimes. This commercial also uses the need for prominence, the need to be admired or respected, by showing that you can have expensive jewelry and a nice boat because you have saved so much money using State

Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

I agree with your post for both the Miller Lite commercial and the Camden Singer – Secret Clinical commercial, but I think that in the Secret Clinical commercial overlaps with it being women’s women because both of the characters are women who care about their appearances. I really liked how you ended your post “Those kinds of commercials are all over our TV, and I had never pay attention that categories distributed them. It is interesting how the marketing plays with our brains to make us buy different types of products. The psychology also plays a significant role in how marketing divides the different categories.” I think you made a great point stating that psychology plays a big role with how these advertisement companies tend to sell their

Should the media continue using gender roles as advertisement? How exactly are we impacted by it? It’s a question of matter because both genders not paying attention on what the media does but pays attention to when it comes to comparing both sexes. People don’t really care what a commercial is trying to sell or even the specific people being used. Usually it’s the feminist that see the little things in life when it comes to women. Personally, if a commercial is strong and can actually sell the item they should continue to use their secret by using the specifics as targets. A lot of people argue saying women are used as objects but if you think about it they are the ones that said yes to the money they would get offered. As American commercials they are offered to speak their mind, if the item sells then continue.

In the Early days T.V. sitcoms portrayed women as housewives and men as the breadwinners (workforce). For example, Leave it to Beaver was a T.V. show were June Cleaver( the mother) stayed at home all times and never disciplined the children. Were as Ward Cleaver (the father) was the dominant one who worked and disciplined the children. Now, the sitcoms are completely different as far as the gender roles that each parent plays. For example, who’s the Boss were Angela was a successful businesswoman and provided for the family and Tony was the housekeeper. Commercials are another way that gender roles are displayed in society. When you see a car commercial for a mechanic most of the time the mechanic is a man. But when you see a commercial about cleaning products for the house normally a woman is the face you see. In other words, the media can help break the barriers on how gender roles are portrayed in society. The more that women represent strength on T.V. will also encourage them to build their self-confidence. However, not intending that traditional ways are bad, but the era has changed by who the individual is and not by their gender.

In society, men and women have defined roles that separate them into different categories based on their gender. Advertisers utilize these stereotypical roles because individuals use gender as a way to define themselves. According to advertisements, men and women are represented by their differences in attitude, behavior and social status. Advertisers often use differences in gender to create distorted

Research Question: How does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society?

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following

The idea that advertising directly effects how individuals look at each other and themselves is not a new one. The idea has been around almost as long as advertising has. The idea that it creates a negative body image is a good theory, and is highly supported by public opinion. Advertisers use all sorts of ploys to get a person to buy their product, but in their message can be detrimental to the goals of society. Television is the easiest medium to transmit the advertisers message. It can go deeper than a print ad, and can give more of a storyline to the ad. The goal of this survey was to gauge how men and women perceived advertisements and if it had an effect on the way they thought.

Women. Men. They are both a unique and special being that is on earth. In a perfect society, men and women would have the same physical strength and they would be completely equal. The idea of women and men being able to play against each other is wonderful but realistically it might not work out as great. Of course, women can do anything men can do, but in a competitive situation like this, the results of this change could bring forth more negative impacts than positive ones. In professional sports, women and men should be kept separate due to being biologically different and because of the possibility of the quality of the performances in the sports decreasing.