Roles Of Mass Media

Former SIS agent and novelist David Cornwell once said, “I suffer from the same frustration that every decent American suffers from. That is, that you begin to wonder whether decent liberal instincts, decent humanitarian instincts, can actually penetrate the right-wing voice, get through the steering of American opinion by the mass media.” In this weeks reading we read about the events happening after the cold war and beyond. These being subjects like the NATO expansion to internal reform. However in one section of the reading it talk about the events of the Somalia and Bosnian humanitarian effort and the shocking reality of America’s view on it. Being born in America, we have all have heard and influenced by the idea of America being a peace keeping and leading Humanitarian force in the world. Yet the history of America is anything but. With fights only

The consciousness, beliefs and culture that individuals in society adhere to are largely influenced by the ever-growing mass media. As a matter of fact, Americans devote an average of twenty-eight hours to watching television per week (Mantsios, 2008). Furthermore, they put in an undetermined number of hours listening to the radio, going to the movies and reading periodicals (Mantsios, 2008). It is clear that the media has an overarching impact on society, yet American mass media have highly concentrated control and ownership compared to other social institutions (Mantsios, 2008). Over 20 corporations own a majority of all daily newspapers, magazines, radio, television and movie studios (Mantsios, 2008). What’s

| |You can email, text, Facebook, and even send fax from cell phones. The technology of cell |

Between the 1940s and 2000s, commercial television had a profound and wide-ranging impact on American society and culture. It influenced the way that people think about such important social issues as race, gender, and class. It played an important role in the political process, particularly in shaping national election campaigns. TV programs and commercials have also been mentioned as major factors contributing to increased American materialism. Finally, television helped to spread American culture around the world ("Television's Impact on American Society and Culture - Dictionary definition of Television's Impact on American Society and Culture | Encyclopedia.com: FREE online dictionary," n.d.).

The mass media greatly influence the behavior and thoughts of citizens and policymakers, and has a great impact on policy agenda. The mass media includes television, radio, newspapers, magazines, the Internet, and other means of popular communication. There are two kinds of media; print media, which includes newspapers and magazines, and electronic media, which includes television, radio, and the Internet. There are various positives and negatives of the media and its relation to the public and to policymaking.

The fear of crime is one of the most lasting outcomes of a crime-ridden society. Crime, deviance, delinquency and other social problems have always been a staple of newspaper accounts, television news shows and crime dramas. The majority of the population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. Knowledge of these events is secondhand, filtered through the media graphically and textually, thus appearing immediate, shocking, entertaining and informative. In today's society the media has become our firsthand experience for our source of information, opinion, and news about the world. While there is some debate as to how much influence the media actually has, there is some evidence to suggest there is some connection. The controversial topic between mass media and the fear of crime can be explained by the influential aspects of the media, moral panics of crime and the fear of victimization.

Rapist. Murderer. Robber. Sex Offender. Burglar. Gang Leader. All names that are given to African-Americans. But, rarely do we see them described by their positive attributes. The documentary, 13th, talks about mass incarceration and racial bias against African-Americans. The racial bias is growing more and more; it has transitioned from slavery to the police brutality and clear hierarchy known today. The media plays a big part in this because they portray blacks a certain way, giving negative and incorrect impressions to their viewers. The over-publicity and exaggerated exposition of African-American crimes by the media have contributed to the mass aggression and discriminatory beliefs towards them.

Marshall McLuhan’s and Lawrence Alloway’s writing looks at how technology, such as radio, tv, etc., affects the world and how mass media affects culture through its opinions, art, and political influence. Their thoughts, though somewhat difficult, are similar to the current reality and therefore easier to relate to. In their collective writings they discusses five key points: technologies as extensions of ourselves, the electrical age bringing a global embrace; sense ratio and the impact from technology; the artist’s role to model coping with change, and humanities understanding of the artist's role.

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

Uttara (2016) defines mass media as a communication medium which used to interact or communicate with large amount of citizens of different languages. People receive different messages through communication devices every day, such as TV, newspapers, and magazines. People received pictorial massages in the past. Nowadays, those devices become high-technology media. One thing that all of us agree upon, is that media become an inseparable element of our life. Media is an effective tool to disseminate information, market, advertise, and communicate. It was a double-edged sword since there are both positive and negative influences of the mass media.

Mass media are the primary component of modern society. People customarily consume countless hours of television, movies, and surfing the net where they see examples and expectations of what men and women are supposed to be. Advertisements and magazines inform us of how we are supposed to look, relate to one another, and live. The influence of mass media manifests itself into our routines, our purchasing decisions, our politics, our opinions and emotions, and almost every other aspect of our everyday lives. This tremendous influence most certainly plays a colossal part in how we view gender as well. June Cleaver was the ultimate example of the nurturing matriarch that was supposed to stay indoors taking care of the home, and Edith Bunker was shown as what a dependent and passive wife was supposed to be. At the same time, men were shown as having the opposite characteristics. You had Clint Eastwood, Ward Cleaver, and the Marlboro Man exuding the strength, aggression, breadwinning characteristics of "real men". Boys and girls, men and women believed they were to identify with these roles.

Everyday talks are about center most of the accustomed racism. Generally, ordinary people cannot exercise control over aristocratic discourse, they do acquire their say adjoin them but to allocution negatively. In this way, aboriginal prejudices and stereotypes advance fast like rumors. However, speakers are mostly inspired by media in their everyday conversation about ethnic minorities and their source of beliefs or knowledge is often referred to as newspaper or television particularly for the topics that are not seen directly in everyday talk. The noticeable example is immigration; most people refer to mass media which depends on politicians, agencies of the state, the police department or officeholders.

Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.

Amber alert can caution millions to any serious activities of child-abduction. With a touch of a finger through smartphones, this alert system activates an urgent bulletin to galvanize the community for assistance and safety. Today, mass media has undergone a significant change in terms of how they reach out to the public. During the early 19th century, the dominant form of media was the printing press through newspapers, magazines, and books. Eventually, the late 19th century throughout the 20th century, broadcast media provided easier access for entertainment, political issues, and current events gathering families around the radio. Now, TV and the Internet are the most impactful type of informer as well as an efficient way to notify the users. Mass media emphasizes a positive influence onto to the society in terms of Public Service Announcements (PSA) and trends popularizing on Facebook, Twitter, and other types of social media.

Another major development in the emergence of mass media was the invention of television. Television brought about news programs, reality programs, and product commercials along with many other types of informational programs. People did not even have to step outside their door anymore in order to find out what was going on in the world. In today’s world, the majority of homes have at least one television set. People can catch up on current events, find out