S-Curve Insight into the Electric Automobile Industry
Introduction
Many technological improvements have been made to vehicles to reduce their environmental impact. Some of these advances have been imposed by environmental legislation, others have been incentivized by commercial pressure to improve energy efficiency and limit our dependence on fossil fuel. Greening the transportation sector is thus important for meeting global emissions reduction targets. One innovative technology to achieve a green transportation sector is radically changing the design and components from fossil fuel based internal combustion cars to electric vehicles and hybrid electric vehicles. This technology shift will lead to emergence of new technologies that
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This race was accelerated by the new proposed model of better place for battery swapping. The new Leaf the first EV vehicle is schedule to be released in December 2010.
While companies raced for dominating the electric vehicle technology, they realized that this market is highly shaped by many external factors. As result, companies like Toyota decided to take incremental steps toward electrification through the introduction of the first hybrid electric vehicle Prius in 2004. Prius was well received by customers and gave Toyota an edge over its competitors. The Prius however used an old battery technology based on Nickel Cadmium NiCa. General Motors later developed a better battery that uses the lithium ion technology (with the help of A123 company) in its first plug-in hybrid electric vehicle the Chevy Volt which is expected to be official launched by the end 2010.
External Factors Controlling the EV markets
Electric vehicle market is highly shaped by the external factors controlling this market. Some of the major external factors impeding the diffusion of EV to markets are: 1- Incompetent battery technology 2- Carbon intensive grid electricity 3- Immature renewable energy techology 4- Safety Issues – (for example cars with lithium ion batteries are not allowed to be shipped by air) 5- Long battery charging hours ( in the US 6 hours, in EU
The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable oil price spikes and hikes, is intensifying the race to build the ideal car of the future at a greater height.
The movement to electric vehicles has been a slow process. It has always been dictated by consumer desires, price, and practicality. There are predictions that the electric car market will reach 7% of total car sales by 2020, and there are some who think the market will be much bigger by then. We’ll see!
Problem Statement: Disruptors of domestic and international competitors are expanding upon the alternative fuel vehicle market and can offer a wider variety of products ranging from hybrid, plug-in hybrid, and fully electric vehicles due to the access to more resources available to them.
Electric vehicles began taking the market by storm when Nissan introduced its mass-production Leaf model in 2011. Since then, nearly every manufacturer has brought its own EV to the market. The future appears bright for EVs, especially as engineering improvements make them more efficient and cost-effective. That said, we will examine the good, the bad and the ugly of electric vehicles to help you make an informed decision about this emerging technology.
The United States of America is one of the biggest automobile markets in the world. This trend has also created awareness for environmentalist to bring attention to rising level of pollution and emission within the cities and metropolis. As response, the U.S. Government is encouraging the automobile manufacturers to produce clean and renewable alternative vehicles that will drastically reduce pollution and emission. Subsequently, the automobile industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car
Electric cars have to compete directly with the already established traditional vehicles. Traditional vehicles have created a market for themselves and are also now entering into the electric car business, giving tough competition to the electric vehicle manufacturing companies.
8. The Toyota RAV4 EV (electric vehicle) was one of the earlier all-electric vehicles, available 1997–2003. Its nickel-metal hydride battery pack could store 27 kWh; its average range was 100 miles on that one charge.
In 2016, there were 17.55 million cars sold in the US and electric vehicles (EVs) made up less than 1%, accounting for 150,000 vehicles, – up from 17,500 sales in 2012. EV’s have been slow to capture market share, although their growth may allude to a tipping point in the near future.
I believe the 2017 Chevrolet Bolt EV would provide the most human growth. I chose this innovation because it helps the environment through the use of electricity instead of burning fuel, which produces a wide variety of harmful chemicals. People have been pondering on whether to buy an affordable electric car because they are not able to go far distances like a car that uses fuel. However, this new vehicle will be the first affordable electric car that will break the 200-mile-range barrier due to its battery. The Bolt’s 288-cell, 60-kilowatt-hour lithium-ion powerhouse is mostly nickel, which increases energy density and extends range to 238 miles. In addition, the use of aluminum in parts of the car keeps it from getting weighed down. In conclusion,
| * Losing an opportunity to place itself at the forefront of marketing a luxury plug-in electric vehicle * Lose the opportunity to add reputation * Losing the increasing market of hybrid plug-in electric vehicleSee Exhibit 1
Electric cars have always been a thing of the future. The promise of a “green” mode of transportation is something that most people would love to have. Until recently, only a few manufacturers have even attempted the mass production of electric vehicles. The early attempts by General Motors (GM) in the 1990’s to mass produce electric cars mostly ended up in failure. Electric car customers were forced to deal with long re-charging times, a much lower range compared to gasoline powered cars, higher vehicle costs, and limited model styles to choose from. Though some were willing to make these sacrifices, the vast majority were not, which ultimately led to the end of electric vehicles 20 years ago.
The subject of electric vehicles has been very popular of late. There have been many articles written, and research done, to scrutinize the on-going use of combustion vehicles while convincing the populous that electric vehicles are the wave of the future for transportation needs. Sales of electric vehicles have proven this true. Over the past five years, the number of electric vehicle sold has increased dramatically. According to the Electric Drive Transportation Association, in 2010 the number of Plug-In vehicles was only 345. The number of Plug-in vehicles -
Electric vehicles today are promoted as the precursor to an environmentally cleaner future. At the same time these vehicles are stylish and high performance, however they can be very expensive. Which means they are not attractive to the penniless, but only to the environmentally committed rich. Those who own an electric vehicle might brag to their families, friends, strangers about their sacrifice for the world, however, are they really making a sacrifice? The answer is “no”. In reality, today's electric vehicle is trading one environmental problem for the other. It doesn't matter if the vehicle itself does not release carbon dioxide while it's running; an electric vehicle is as clean as its power grid. Since most of the united states electricity
Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize
"The electric drive revolution will become accepted and advance over time, just like computers and cell phones have over the last few days (anonymous). Electric cars have been around for many years. But they just started coming back around in the 21st century. Before anyone who had charging stations they would have to switch out their battery for their electric car whenever it ran out. The electric cars were created to basically compete with gas-powered cars. They were also created to reduce the pollution created by gas cars. Countries all over the world have started to create more and more electric cars. In fact, in this exact moment Japan already has more charging stations than gas stations which could possibly mean that they already have more electric cars than gas cars. The first electric car was created in the early 1900 's by Thomas Edison. People are only starting to go back to electric cars because charging stations were invented. With charging stations in place now people won 't have to rely on gas stations and gas powered cars, they will only rely on the more environment friendly charging stations and electric cars. Also with electric cars you have a lot more options to pick from when it comes to batteries to buy and charge. You can use lead acid batteries, zinc air batteries, and many more. Plus using electricity instead of gas is a lot cheaper. With time, gas-powered cars will become extinct. Electric cars will continue to