SQSM OM Starbucks

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Course/Unit Information
MBA-On line
Unit No.
Unit 11
Unit Name
Strategic Quality and Systems Management
Unit code

Instructor Information
Dr. Indranil Bose
+971 55 9860258

Email, Assignment Information
Full/ Part Assignment
Part Assignment
Date Assignment Issued
Date Assignment Due
Task-1: 24-06-2014

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Westford Student ID

Edexcel Student ID


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Student Declaration

I, _________________ (Name) hereby confirm that this assignment is my own work and not copied or …show more content…

3.3 Leadership & Direction
Leadership is important to survive through each and every kind of situation (Burrow, et al. 2007). The main leader of every company is the CEO, who is not only a president but also a chairman. The strong leadership of the company is the reason that it has continued in achieving right place in list of the “World’s Most Ethical Companies” which is held by Ethisphere Institute. The CEO is regarded several times by Fortune, Ethisphere Institute and Glassdoor, as world’s greatest leaders”. Vice President very often said that the employees of the company are the reason he comes to work every day and manage everything in perfect way (Starbucks News, 2014).
3.4 Motivation
The main reason behind the success as well as growth of the Starbucks is the high rate of hard work shown by the workers. This is the reason that it was the first company who introduced the right and benefits for the part time workers. Pensions, grocery shopping discounts, healthy environment and stock options are the basic opportunities offered by the company (Starbucks, 2014). The company make full use of the intrinsic as well as extrinsic elements in order to keep their workers motivated all the time. Different surveys are held to measure the motivation of the workers. The company also believes in providing equal

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