SWOT ANalysis for GOOGLE

• Google has a world-class staff of more than 2,668 employees known as Googlers. The company headquarters is called the Googleplex.

Google is increasing more and more new approaches to business and management innovation by creating and developing a wide variety of new offerings, rapid employee growth and the company attracts the brightest technical talent. It is difficult to assume whether the strategy of the company is a mythological IT infrastructure or technology. The innovation strategies and innovation practices of Google should be well known and explained to the world so that other can adopt and learn for the best results in

Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in

These include online advertising technologies, search, cloud computing, and software.” According to Forbes, over 2 million people apply for jobs at Google every year, and only 1 in 130 applicants are hired. This makes getting a job at Google nearly ten times less likely than getting accepted into Harvard. When asked why she wanted to work for Google, Zarah said, “Everyone knows what a huge company Google is. Whenever you tell someone you want to work for Google, their eyes get huge.”

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

John Battelle’s book discusses the incredible story of the unexpected success of Google. Not knowing what it would become, Larry Page and Sergey Brin, created Google in March 1995. It started as a research project when they were pursuing PhD

Google’s resources include human resources, physical resources, technology infrastructure, intellectual properties, market share and innovative services. This means that the company possesses a huge range of highly motivated and committed employees, the copyright, patents and intellectual properties owned and filed by the company. The highly skilled and experienced management team that had work in the similar industry for so many years

When given a school assignment, what is the first thing you do? What do you do if you have a question? How do you start your research on almost any and every topic? You use Google. How did Google become so successful and so mainstream? What type of business approaches and skills are needed to run and develop a successful business, such as Google? How can your past experiences help you have a more successful and profitable future? I believe that by looking at the success story of Google’s CEO, Eric Schmidt, is a great way to answer these questions, and become inspired.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Additionally, Google’s hiring policy is aggressively non-discriminatory and always favors ability over experience. Google is global and has offices around the world and Google engineering centers are recruiting local talents. When Googlers are not at work, they pursue interests form cross-country cycling to wine tasting. As the company expands it development team, it persists on looking for those who are willing to contribute an obsessive commitment to generating search excellence and having an immense time performing it. Google is mainly known for its relaxed corporate culture that is evocative in the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the no. 1 (of 100) best company to work for (Hoovers, 2007). Google’s corporate philosophy is based on many casual principles. It can also be seen externally through Google’s holiday variations of logo that Google has a relaxed corporate culture. Distinctive salaries at Google are deemed to be quite low by industry standards; however, their stock performance following its IPO has allowed its early employees to be well compensated by involvement in the company’s outstanding equity growth. Furthermore, the company has implemented other employee incentives in 2005 such as the Google Founders’ Award, in addition to providing higher salaries to new employees. Google’s workplace amenities, global popularity, culture and strong brand acknowledgement have noticeably attracted potential applicants.

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

Google has crafted itself as one of the most appropriate companies due to the many benefits offered by it in its workplace. As of 2015, Google has more than 70 offices in over 40 countries all over the world, such as Czech Republic, Canada, Finland, Germany, Turkey, New Zealand or Mexico and employs a total of over 61000 full-time staff (61,814 to be exact). (Number of full-time; Statista, 2016)

As we can infer from the table above, Google‘s mission is consistent with its objectives in terms of how they complement each other. In its mission, Google promises to organize the world’s information and make it available for everyone to access. On the other hand, Google’s first objective is to provide information independent of any financial incentives. Moreover, they clearly state that their profits are mainly derived from advertising while information providing is for free. Google focuses on improving its operation by achieving higher quality products in order to better satisfy consumers, while the objectives precisely states that Google will employee all potential technological developments to improve users’ experience.