SWOT Analysis: General Electric and Philips Healthcare

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SWOT Table of General Electric and Philips Healthcare General Electric Philips Healthcare Strengths Keen in inn ovation expert in the field of health care technology such as medical imaging, information technology, and patient monitoring systems has become a market leader in quality control (e.g. Quilibria Quality Management Solution offering, and quality control workshops on healthcare such as mammography) Reputation Expert in the field of health care technology such as medical imaging, information technology, and patient monitoring systems Invests in cutting edge healthcare quality control technology and innovations aimed at raising the standards of quality of care. Tight maintenance over its quality control issues Weaknesses Major Competition Rising commodity prices and increasing inflation Asset prices across key divisions have fallen Increasing instability in global marketplace resulting in more risk (Freudenheim, 2000) Reprimanded by the FDA over its imaging center at Cleveland Major Competition Rising commodity prices and increasing inflation Increasing instability in global marketplace resulting in more risk Opportunities Fast growing markets in Australia, China, Brazil, and India. Introducing new products at low cost prices Enormous opportunity in cheap healthcare The company has offices in more than 63 countries Demand for technological expertise is increasingly needed; the company has more than 6,000 service technicians. The company

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