I think introducing a mass-market product line is not a right decision for the company and for the betterment of coming future days. Hargrove who is a marketing director of $820 million Neptune Gourmet Seafood, it is a North America third-largest Seafood industry. This company has been in this high-end business for 40 years with a premium image and reputation of the high-qualified supply in a Seafood industry. Recently facing a hurdle due to the excess inventory. The company going must change some of the improvement such as geographic market environment, and equipment issue. To improve the issue, the management of this company by recommending on decreasing the price of the supplement or to keep in clearance. I do think if they choose on …show more content…
There are some other suggestion which I thought would be better for this company to considers and take actions for their excess inventory.
Some suggestion for the company, I would recommend the company to focused in high-end strategy. On the other hand, to bring the company in bigger market environment than only operating in North America. The reason to focused on high-end strategy is allow the company to provide with a high-end product with a different size packing. If we supply the company with a small and large size packaging, then it attracts our buyers because they have more opportunities. With a various packaging size, we are not only focusing on specific number of customers, but we can focus on lower-wage families who cannot afford to buy. Various packaging size means the change in price, so it will not let the customers to doubt because small size meaning the price will obviously cheaper than the large size packaging. That’s why we keep our brand name and loyalty to our customers.
The geographic is very important in business, as we are dealing with a seafood. If this company not only targeted in North America. I would recommend the company to target in larger market. It is hard steps for the company to process because new environment meaning new competitors, new customers and will take to get a customer’s loyalty towards the brand. If we come up with a company which they already
The company is looking to increase profitability and find a long-term solution to the inventory problem.
Clearwater Seafoods is one of the largest companies in North America and it was founded in 1976 by business partners John Risley and Colin Macdonald. Marine Stewardship council (MSC) grew to become North America’s biggest shellfish harvesters and the leading global provider of premium certified shellfish. They are also the largest holder of shellfish quotas in Canada. Their operations are located in Canada, Argentina, United Kingdom, and China, however they market and sell globally to over 40 countries. MSC operates a fleet of traditional and state-of-the-art factory vessels and processing plants throughout Eastern Canada. The company focuses on providing premium quality, wild, sustainable seafood, second to none. The mission statement is “Together we are building the world’s most extraordinary, wild seafood company, dedicated to Sustainable Seafood Excellence.”
Company is facing a challenge of potentially higher inventory costs. Rising prices may further result in changes in customer behavior and preferences.
Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.
* Opportunities also exist in the Asia Pacific region for online sales. Company has to keep an eye on the future opportunities and possible consumers. The region could be their next step ahead to become a continental corporation.
* Opportunities also exist in the Asia Pacific region for online sales. Company has to keep an eye on the future opportunities and possible consumers. The region could be their next step ahead to become a continental corporation.
The reason we chose red lobster as our organization to analyze is because of they are a well-known dining chain restaurant in the United State. Originally red lobster began as a single seafood dining restaurant named “Harbor for Seafood Lovers” in Florida back in the 1968, and with rapid expend the company is now the world’s largest casual dining seafood restaurant company. Currently red lobster have over 700 restaurants in the North America, with more than 58,000 employees working between the United State and Canada. Furthermore, beside North America red lobster have branch locate in Malaysia, Saudi Arabia, the United Arab Emirates, Qatar, Mexico, and Japan. Red lobster operates in a single segment: Seafood, which includes lobster, shellfish,
The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.
atties Foods is a true Australian success story. Since opening our doors in 1966, we’ve grown from a small cake shop in regional Victoria into one of the country’s biggest bakeries. Today, Patties Foods proudly employs around 570 people and produces over 300 different sweet and savoury products. Each year our products are proudly sold through grocery and convenience stores as well as foodservice distributors who supply cafes, stadiums, caterers, schools, restaurants, hotels, clubs and even overseas markets.
Despite Vonkel’s desire for expansion and growth, Thembeka have experienced an overall profit loss for the past five years. An initial investigation into the company’s finances reveal that there is an overall business turnover of about $63 million (USD), and the cost of inventory alone is $27 million USD. Over 80 percent of the company’s total inventory consists of finished product. Inventory is inconsistently categorized, which also leads to a longer lead time for the organization to fulfill orders. Most of the inventory is held in various retail outlets that Thembeka own, and in franchises where Thembeka own the stock.
Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.
With this company the inventory management ratios further indicate that there may be an issue with inventory and inventory controls. The inventory turnover ratio is lower than the industry average and the days’ sales in inventory are high. A company wants to turn inventory quickly to reduce storage costs, and
Tasks: What should Alison do? o Develop plans to improve the inventory management o Develop time-based supply strategies to bring competitive advantages to the organization Identify the functions and forms of inventory What are alternatives for inventory management? o ABC classification o Supplier-managed inventories (SMI) o Just-on-time or Just-in-time (JIT) o Enhance the forecasting system (factor correlated with inventory variation) Provide training programs for current and new hiring employees 1
Changes witnessed over the last few years on mode of packaging and its economic impact.
Identify 3 possible actions the firm could take to deal with its excess inventory problem. These actions may be options identified by characters in the case, or actions you think of yourself.