Official Narrative Essay Examination for Professional Certification in Packaging
Member Name: Nick Giesse
IoPP Member ID: 19982
Submission Date: August 4th, 2014
This question is taken from Narrative Exam Code 2NEC-C7: “4. Package design projects usually start with a “Package Design Brief” document which will describe in some detail what the package is suppose to achieve, with what product, targeted at what group, in what marketplace, against what competition, by what means, and in conjunction with what other activities. Draw up a design brief for a product of your choice. Include a sketch of the likely packaging system, and some general assumptions regarding material performance requirements.”
INTRODUCTION
Packaging engineers are tasked with collecting input from various functional areas in a business to determine the best structural package for a project. Oftentimes, this project will start in the hands of marketing or project managers, who determine the criteria the package must meet to fulfill the needs of the project.
The packaging engineer can get this list of criteria in an organized format, usually in the form of a package design brief, which is a document the project manager can use to get the right inputs to the packaging engineer to start developing packaging concepts. Without this set of boundaries to design against, it is difficult for the packaging engineer to begin any designs, because otherwise there are too many possibilities that could be considered.
“They are a good crew, Mike. And of course, you know that you don’t have to delay on starting the packaging system segment of this project. You can start developing the packaging concept (e) just as soon as the product rationale has been developed. If my experience is any judge, it will take a full eight weeks; you’ll have to work to keep the process from running forever.”
Imagine that you are part of that design team. The project leader has given you the responsibility of creating a design brief that defines the problem, states the expectations that the solution must meet, and identifies the project criteria and constraints. Your design brief will serve as a guide to the team as they work through the design process.
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Identify and discuss design and copy options according to the requirements of the creative brief
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Changes witnessed over the last few years on mode of packaging and its economic impact.
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