Sampling and Data Collection Plan Business Research Project Part Patricia Tyler, Cynthrea Font, Jacob Moorer, Abner Segovia QNT/561 September 28, 2015 Professor: Dr. Luis R. Mora Sampling and Data Collection Plan Introduction This paper outline the sampling and data collection procedure used to test MTD Flower’s by Mail hypothesis. The MTD Flower’s by Mail hypotheses are: H0: Implementing TQM with MTD Flower’s vendors (IV) will improve customer satisfaction (DV). HA: Implementing TQM with MTD Flower’s vendors (IV) will not improve customer satisfaction (DV). Research Question Implementing TQM could help people have a better customer service satisfaction. Now that people are more connected than ever to technology more and more people are doing their shopping on line. We want to know if people would rather shop for flowers in the store or would they order on line if the customer satisfaction and prices were better. TQM can help better the customer service satisfaction and continue to make it better. After research information it seems that the focus would be on customer satisfaction and how easy it is for the on line ordering process. Will the flowers arrive on time and will they look as good as the picture on the website. Target Population and a Brief Reasoning A targeted group would be a group in which a researcher wishes to draw conclusions from. From research MTD has learned the importance of customer service satisfaction and marketing budgets for success in
Arumugam, V., Chang, H., Ooi, K., and Teh, P. (2009). "Self-assessment of TQM practices: a case analysis", The TQM Journal, 21(1), 46 – 58. Retrieved from http://www.emeraldinsight.com.ezproxy.liberty.edu:2048/journals.htm?articleid=1766744&show=abstract#sthash.TkDGZoZ7.dpuf
Shop owners should gather information based on developing a strategic approach to business improvement. Information about total quality management (TQM) should be gathered to help Midas with continuous process improvements for addressing business at every level within the organization (Majed & Zairi, 1999). TQM implementation will define services, products, and customers; specify customer’s satisfaction; chart work steps that needs to be completed; identify key measures of processes; eliminate mistakes and activities that does not add value; in addition to continuing analysis, measurement, and process control (Majed & Zairi, 1999). The shop owners input should also include achieving ways to improve the quality of services to customers; reduce cost and time process; promote continuous improvement; optimize accomplishments to add value to customers; create an atmosphere of high morale and employee satisfaction; as well as provide an improvement efforts strategy for employees (Majed & Zairi, 1999).
Target Market – a specific group of customers on whom an organization focuses its marketing efforts.
Target market is the market segment to which a particular good or service is marketed. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.
3. The following table gives the number of children under the age of five in 50 households.
As previously stated the strengths of TQM allow a complete investigation in areas that are not running efficiently and effectively. By providing a method of improvement such as this ensures that a higher quality service is being given, a workforce is on the same page and focused at all levels, and customer satisfaction is met. In the end this would allow the WFRMC to be more profitable. The weakness behind TQM would be similar to any field and that is cost. What any company would discover is that there is an initial increase in cost, whether it is for a service or for production. This cost would consist of training personal and cost of finding feedback methods of the business quality.
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
A data collection plan is a blueprint of how the researcher will implement a study (Grove, Burns, & Gray, 2013). Prior to developing a data collection plan, the researcher will need to consider several factors such as time, cost, and consistency.
Target market refers to a group or customer segment that a firm is interested in selling its product or services. This is a two way relationship as the potential must
We have carefully identified and selected our target market based on demographic, psychographic, and behavioural segmentation.
The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the
TQM was met by some resistance especially from line managers and supervisors. This was because the importance and aim of TQM was not clearly communicated to the supervisors and also, they were not involved in the TQM approach.
Total Quality Management (TQM) is an improvement tool that is widely used in many companies. It consists of many aspects including Managing people as well as business processes in order to maintain customer satisfaction. With TQM, Businesses starts to do the right thing from the start and to ensure zero error. Therefore, it is important to learn the principle of TQM and how it acts in organizations with its advantages and disadvantages.
Takealot.com and Kalahari.com are online electronic retail companies that sell various goods such as books, electronic equipment, toys, clothing, etc. directly to the public. Unlike conventional stores which are found in malls and shopping centres, these stores have no physical stores for operations. Their customer’s shopping experience is purely on the internet, and customers’ goods are then packaged and delivered from one of the companies’ warehouses to the customer’s preferred location.