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Scott Sander Merger Analysis

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Whether it's a merger, an acquisition or just plain transformation into another business entity, retailers today are branching out into areas up to now unimagined by the business community. One such area are plans for expansion that present unique opportunities for the New York-based Westfield Corporation.

The Wind of Change Is Blowing

The Westfield mega mall conglomerate already owns over 35 retail malls in the U.S., the U.K. and in Italy. However, an out-of-the-box mindset blew into the Westfield corporation recently as they hired Tony-Award winning Scott Sanders to help explore and manage diverse entertainment and amusement platforms to enhance the existent shopping environment.

Scott Sanders Theatrical Productions, that produced the musical stage …show more content…

Westfield offices agree with his vision to not only have entertainment combined with retailing, as such, but specialty restaurants, TV production and viewing, dance productions and vast Internet facilities as well. In addition, his vision incorporates all the above plus utilizing vacant mall space for late evening and late weekend hours when shopping tends to slow down.

Under the Westfield corporate banner, Sanders continues with the development and production of Broadway-bound plays including "Tootsie," "Coal Miner's Daughter" and "Up Here." Moreover, a motion picture adaptation of Lin-Manuel Miranda’s "In the Heights" is already in the works.

The combining of mall shopping experiences and the theatrical touch provides a promising expectation of success. While this is not the first time such an experience has been attempted in malls, it is the first on such a grand scale with so many high caliber theatrical professionals involved. As of 2014, The Westfield Group, out of Australia and New Zealand, separated from its international holdings and in effect created The Westfield Corporation that focuses on its international

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