Sephora Research Paper

1. Assuming she receives the additional funding, how should Bornstein allocate her budget across the various digital categories? Given that the additional funding requested must be shifted from Sephora’s other marketing spending, where would you propose to cut? Why?

Sephora also offers classes for teens and have makeovers where specialists talk about applying false eyelashes, smokey eyes, and have teen makeup demonstrations. This year Sephora created a “New Sephora Experience”. This new feature includes a digital station allowing you to watch makeup tutorials and a touch screen kiosk allowing the shopper to see what color of foundation, concealer or lipstick shade would be perfect for them.

You are representing the company that you work for and are the first point of contact, so customers will respond to how they are treated from the first person that they speak to, if they are treated in an un friendly manner they will possibly change their view on the company maybe change their mind and take their business else where. If they are treated with respect and answered in a professional and efficient manner they will feel at ease and confident to do business and hopefully continue to do good business with the company and also recommend your customer services to other potential customers.

I would like to let all of my employees know that the ultimate goal of our business is customer satisfaction. The negative feedback in today’s world is more serious because of the social media where huge number of people could read the reviews. Back then, it got spread by word of mouth which didn’t have as huge impact as it can be today. The customer rating for Cancun Mexican Grill is three on Yelp.com. The poor customer service could lead customers to become dissatisfied with our restaurant. They may share their experience to others by writing reviews in a social media site or in person. If we provide great customer service, that will encourage them to write good reviews about our restaurant.

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

Businesses only have a limited amount of funds to their disposal. They must never waste any on customers who complain and are never satisfied. Jayson DeMers states, You only have so much time, money, and energy to dedicate to customer service, or to your business, and an unreasonable customer or client can quickly eat away at the majority of it.” Franchises only have so much to give before their well is empty. When it goes empty, companies depend upon satisfying customers to replenish what's been lost. Furthermore, it's essential that companies direct their attention towards consumers that make purchases. Dissatisfied customers will do the opposite. They'll go thru the hassle of bickering to the employees about the product they bought. Criticize

Not only do dissatisfied customers take away valuable resources, but they also lower employee satisfaction. Altercations that are caused by abrasive shoppers demotivate the staff to do their job. Huffington Post describes a Texan who made it vivid that customers should be treated equally. He goes on to state, “You can’t treat your employees like serfs. You have to value them ... If they think that you won’t support them when a customer is out of line, even the smallest problem can cause resentment.? “(-----). The basis of Gordon Bethune argument is that the employees that were hired are hard working in their positions. With this in mind, siding with the customer would make the staff as if they were not valued.

Depending on the product, staff interacts with a trainer of Sephora. Training is provided when a new product is introduced.

Skin treatment products are often sold next to the cosmetics, but in reality are not cosmetics themselves. Skin treatment products are created with the purpose to improve the natural condition of the skin rather than purely the aesthetic. Cleansers, astringents, toners, acne medications, sunscreen, and lotion all help the skin stay healthy and free from blemishes. In the past, it used to be that consumers

I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

Finally, the clock says 8:55. Only five more minutes until your eight hour shift, which honestly felt more like twelve, is over. The store looks perfect and all of the housekeeping chores are taken care of. As you are walking to lock the front door, a large family comes rushing in asking if the store is closed. With a fake smile plastered on your face, you tell them the store closes in less than five minutes, so they promise to be quick. Now their kids are running around and the parents are ripping apart the T-shirts you just folded. Being polite and helpful in these situations is hard, and all you want to do is tell them to get out. Customer service is important, but it can sometimes be a challenge. Still, there are a few key steps to giving good customer service that can ensure that the customers will have a positive experience while shopping with the company.

We ask that they have good attitudes towards customers because we want customers to come back to our store whenever they something and we want them to feel comfortable coming to our store, and we want our customers to tell their friends and family about us. They must team players so they can work together and bring out the best in each other so we make as much profit as possible. Customer service is one of our biggest priorities mainly because that’s what we are known for.

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

The extra budget use in video production such video content, advertisement on YouTube. Budget will allocated to produce high quality online videos that spread and represent the Sephora brand image in better way among clients. It cost $20000 for each video but spend extra budget to stop low quality ads create negative impact on customers as well as brand awareness.

Every girl loves to feel beautiful. Whether it is occasional or an everyday thing, makeup is a great way to make all people feel beautiful. Makeup is one of many ways for people to express themselves. It is an art that anyone can do. Although, just about anyone can dabble a little in makeup, there are a few important basic steps to perfecting your makeup.