4 Preliminary Findings
Based upon our survey research and quantitative data, we are able to draw a few conclusions about shopping habits of consumers. We had a sample size of 93 individuals, 53 of which were females and 25 of which were males. Due to our relatively large sample size, we were able to draw some conclusions regarding the population.
43.53% of respondents indicated that they shop for clothing and apartment items 2-3 times a month, 35.29% indicated they shop for these items 0-1 times a month and the remaining 21.18% indicated they shop for these items more than 4 times a month. We are able to conclude that people usually shop both online and in store, as 80.23% responded as such. The top four factors that are important to customers when considering an apparel store to shop at are price, quality, comfort and trendiness. We are able to conclude that Urban Outfitters has a high level of brand recognition because 100% of our respondents had previously heard of the company. 60.47% of our respondents have shopped at Urban Outfitters before and only 38.46% of the respondents have shopped there in the last 6 months. 41.18% of our respondents who had never shopped at Urban Outfitters before said they were extremely unlikely to start.
We performed a two-sample comparison of means test with the means of each factor in questions 7 and 10. Below are our hypotheses and test results:
Ho: There is no difference between the two mean ratings of each factor before and
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Shopping is a big deal to most people in this particular century. People are trained to shop a few years after they are born. People shop for so many reasons. Some people shop to release stress and others shop just for fun. Some people even classify shopping as a hobby. Just recently, a new kind of shopping has started dominating gradually. Online shopping is little by little vanquishing all other kinds of shopping and it is all thanks to shoppers. Without these dedicated shoppers, shopping would have been a thing of the past. These shoppers are classified into three sub groups which makes identification easier. There are the cheap shoppers, the spendthrifts, and the indifferent shoppers who simply don’t carabout anything.
H1: There is significance difference in the average number of times men and women who live alone buy take-out dinner. (µ1≠ µ2)
Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With
The data collected reveals that most of the consumer prefers to purchase from organized retail out of which most of them where from male category. High class income valued consumer prefer to choose the organized retail for their purchase while the middle class still chose to opt unorganized retail having the income group between 10K to 25K per month. The hypothesis testing was the prime objective for the research that whether association exist between Income and frequency of Store Visit to the retail store to that we have revealed that there is association exists between the income and the frequency of visit to the organized as well as unorganized retail store. Further for another hypothesis which is association of education Vs amount spent for the retail store then we can say that that there is association found between the education level and amount of money spent for organized retail whereas there is no association exist between education and amount spent for unorganized
This study is very important as well as helpful to understand the reason or factors which induces the customers to purchase the product most, so that manufacturers can take decision with regard to production as customer tastes and preference. this study will also throw some light on consumer expectation.
Consumer behavior is usually significant to the marketers, which makes the great contribution to let the marketers further know about consumers’ think such as the factors, which play the main role in making the determining (Brosekhan, Velayutham & Phil, 2008). Consumer buyer behavior is an important factor in consumer behavior, which is defined by Blythe (2008) as a kind of significant behavior includes
Consumer behavior is the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Consumer buying behavior is influenced by four key set of buyer characteristics: cultural, social, personal, and psychological (Kotler). In other words it is the interplay of forces that takes place during consumption process within the consumer self and his environment. The interaction takes place between three elements knowledge, affect and behavior. It starts from pre-purchase activities and continues till post purchase experience.
The study of consumer buying behaviors is key to the efforts of marketers and the creation of effective marketing strategies for an organization. As one analyzes data collected from consumer purchases or data gleaned from surveying shoppers and consumers, that data can potentially lead to information for building strategies aimed at:
The primary aim of this study is to compare the traditional shopping with the online shopping. Further, it aims to investigate how relevant factors affect buying behavior in both the modes of shopping.
“What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tailwind is now a head wind - you have to lean into that and figure out what to do because complaining isn 't a strategy” (Jeff Bezos). Shopping is always changing, just as everything else around us. Shopping has gone as far back as the 1500’s. Since then it has changed a great deal, at first shopping was just trading anything you found had the same value as the thing you wanted. Over the years things changed and the people that owned shops were mostly owned by craftsmen such as carpenters, bakers, butcher, and blacksmiths. Centuries have passed and shopping became the pastime for most people more and more people spent their time looking for items with their friends and families. In the 20th century more and more people started buying, home computers and one man had the great idea to make a store through the internet and his name was Jeff Bezos, he created the most visited store in the internet called Amazon on July 5, 1994. At first Amazon only sold books, but over time it started getting more and more merchandise to sell and now it sells books, electronics, candy, or furniture it has involved into the first place you can go to get anything you might need in an everyday basis and becoming what the founder wanted as an “everything store”. Shopping is to visit one or more stores or websites to buy goods such as clothes,
Environmental variables can affect the buying behavior of consumers as related marketing research suggested that the environment provides some type of experience for consumers , which are used for the promotion and sale of products or services. Specifically, the marketing research conducted to describe the effect of different emotional condition at the time of purchase of the buyers who cannot decide what to buy, use the process of purchase intent. The intent to purchase , a customer buying the product unintentionally and unplanned . Shopping lifestyle consumer describes the behavior of consumers who want to buy and give positive responses with respect to the consumer product .In this condition , take only the data for retail
Consumer Behavior, why not Customer Behavior? V1.0 © NCC Education Limited Consumer Behavior The behavior that consumers display in (1) searching for, (2) purchasing, (3) using, (4) evaluating, and (5) disposing of products and services that they expect will satisfy their needs. The Female Brain $-€-£ Harvard University’s N E F- C . .
Consumer behavior is an extensive variety of study about the choice making procedures that a buyer set aside a few minutes of making a purchase. As indicated by Kotler et al, (2009) "Purchaser behavior is the investigation of how people or gatherings purchase, utilize and discard merchandise, administrations, thoughts or experience to fulfill their needs or needs". And Kotler et al. (2008) likewise expressed that "They are amazingly attempting to research the customer purchasing behaviour to figure out what customers purchase, where and how they purchase, when and why they purchase. It is simpler for analysts to discover the responses for what, how, where, when and a number of consumer purchase however it is not that much simple to discover why they purchase. The reason is "the answers are regularly bolted inside of the purchaser 's head". As indicated by above articulations, it is not simple to discover why consumer purchases a specific item or administration and it ought to be unique in relation to merchandise to
An analysis of the consumer’s Behavior in terms of consumer consumption patterns, consumer preferences, consumer motivation, consumer buying process and shopping Behavior is very much helpful to formulate a firm’s marketing strategy.