Singapore Airlines

The airline business is an industry that is competitive and unique, focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline, this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times, n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd, 2011). By looking at

Mission, vision and value statements are guiding principles that need to be at the forefront of an organization’s strategic initiative. In order to have a successful organization a strong strategic objective must be in place. This essay will discuss the descriptive analysis regarding the mission and vision of Southwest Airlines and it differentiate its organization from its competitors. Southwest Airlines values are, governed by their mission and vision statement, which is satisfying to our stakeholders, increased profitability, and differentiates from our competitors.

Thank you for sharing valid and important information about the Singapore Airline case. You mentioned the fact that it is more complicated to improve something that is already good than something that actually needs improvement. This statement is very interesting and true. In the field of dance, dancers are exposed to this situation in a daily basis. After every time they perform a choreography, their rehearsal director and artistic director provide feedback that help them be better next time they have to perform the choreography. Most of the time in the feedback section they tell the dancer that they looked great and are pleased with the performance. However, they believe

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

Which confirms that the firm’s strategies effectively take advantage of existing opportunities and minimize the potential adverse effects of external threats. The internal analysis on the other hand, which dictates that LTA and RTA has been busy striving to be the best for its service not only to its investors and customers, but also to its internal system that made them recognized and bagged awards a lot of times

For SECA and Samsung Group to be a premium brand, brand and its elements must play an important role. Samsung has a very unique logo and one of the most recognised logo. The logo which is blue in colour represents “trustworthiness, reliability and commitment in service. These brand elements facilitate customers thinking patterns and it means a lot to the consumers what exactly does a brand represent. SECA has eminent their product in term of quality and invention from its competition in Canada. They are first in many things. To redefine their brand SECA needs to retain the core value and come up with unique products and fresh ways to deliver products and service so that they can they keep their policy of redefying their brand on

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and

One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.

Above SIA’s mission statement provides a clear picture of its goals & objectives. As stated in the vision and the mission statement, Singapore Airline is aiming to be a global company in the air transportation industry. They plan to provide their customers a reliable and an excellent travel experience in the highest standards. However, while meeting the requirements of the customers, simultaneously they intend to meet Shareholder & employees expectations by maximising shareholder returns and making a better work place for the

A South Korean Company that Operates in China This report address’s the requirements at hand to select a South Korean company that has operations in China Executive Summary: In 1992, Samsung Electronics adopted the form of a wholly owned subsidiary as the entry mode into China. It’s entry into China was in order to maintain growth due to the tough competition in Korea. China was selected in order to take advantage of its low wages for the mass production of low to medium priced products.

In SECA, products marketed fell into two broad categories: consumer electronics and appliances, and information technology. CDMA mobile phones is highly successful products that were sold by SECA. The company also sold high-end televisions such as plasma and digital light processing (DLP) that enjoyed healthy contributions margins and strong outlook for growth.

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.

Malaysia Airlines (MAS) has announced their new business plan for year 2012, aiming to restore their profitability on the premium sector, as to become the preferred premium carrier. (Business Plan, Our Way Forward, December 2011, page7)