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Snapchat Persuasive Essay

Decent Essays

With thousands of selfies taken every day, it isn’t a surprise that brands are catching on popular way to capture the moment. The World Wildlife Fund (WWF) wanted to generate awareness among 18-25 year olds about endangered species so they created a marketing campaign entitled #LastSelfie. WWF used the popular app, Snapchat, encouraging users to share, adopt an animal or donate money for the endangered species. The campaign was successful in targeting millennials as they are some of Snapchat's most consistent users. The campaign grabs the user’s attention because of the colorful and bright images and the creative hashtag. Although the campaign did pretty well in terms of a successful campaign; Snapchat is still considered emerging and its

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