Social Media and Democracy:
From King Street to Wall Street and from classrooms to boardrooms, there is a revolution happening and it is being driven by how we communicate with each other and by the unprecedented rise of what is commonly called “social media”. (Dictionary.com, 2014) Social Media is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one 's own. (Dictionary.com, 2014) A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. The historic invisible walls of the Internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives so it’s imperative for social media to be an integral part of a company’s overall strategy, a business’s overall success will be partly owed to the success of their social media use. Social media will be a business’s customer today, tomorrow, their employees and others.
The currency in social media isn’t dollars or euros; it’s meaningful engagement, participation and value that rule a business’s day. The World Wide Web is being categorized by billions of users across the world and if businesses want a say in how they want to be categorized they need to participate with the appropriate currency. (Forbes, 2014) In April 2009 the Ford Motor Company launched an ambitious new marketing campaign called the ford fiesta movement
Social media and networking sites have changed the fundamental nature of the way Americans live and do business and how millions of people access
As technology has advanced and provided better and easier ways for us to communicate through using the internet and social media sites, it has also provided income potential for businesses. Companies spend money on
The Media has a drastic impact on how American Citizens as well as foreign countries view American Democracy. It sets the agenda for what is mainly talked about as well as frames how those stories should be laid out. The media often conducts polls, surveys etc. but they don’t have any scientific value and aren’t random. Many factors can alter the data. For example, people may not always be truthful in their answers especially when talking about sensitive topics. The media can also have political bias; therefore, they will develop a story to benefit their party. Although social media has become a big platform for getting the news out there is has hindered the value of news that we are getting.
The 45th president Donald Trump had a long journey to get to the point he is now and the struggle of American citizens of the United States accepting him. The media is not helpful President Trump is always being denounced, reworded, and despised. Topics that are typically controversial usually about gay rights, women's rights, and racism are always picked out, and used against him and the media feeds off it and then takes the info and feeds it to the citizens. Some journalist that speaks the truth believe Donald Trump did everything right and rightfully won the election. Other American citizens get angry and start violent protests. Our Democracy allows other ways to state your opinion and bring change to the Presidency without violent protests.
As technology advances, the domination of social networking media is no secret in an individual’s daily life. The Sensis Social Media Report stated an average of 79% of Australian’s ages 18-29 actively participate in social media platforms every day. The influence this is imposing is both positive and negative and is beginning to impact the way we act, think and speak. Though a prime element of social media platforms is the ability to freely voice opinion and knowledge, it is evident of the emerging trends in news, fashion, music and political views that the media has influenced. As a modern society, the ability to communicate on a global scale is essential in daily life. The power of social media as a medium of communication plays a pivotal role as it effectively saturates information to mass audiences. This becomes particularly useful in the expansion of democracy as the ability to distribute
This research examines the impact and the degree of which social media outlets such as Facebook, Twitter and Instagram have over the voters interest in the political process. This research examines how politicians, bloggers, and political advocates can use their social media pages to influence persons who do not participate in the political process but are highly active on social media outlets. A mixed-method approach using content analysis and a survey revealed that voters value personable content over trustworthiness and general electability. Voters received more positively towards politicians, bloggers
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Since hunter gatherers coalesced into urban areas and people realized that it was necessary to specialize in different activities there have been those who led, those who followed, and those who influenced both sides. In Ancient Greece, for example, male citizens often met at the local town square to debate issues forming the word for politics which is running governmental or state affairs, but also applies to organizations. Politics are social relations between people for Aristotle, politics is not only governing, but the science behind it, the motivations, and the manner in which two or more individuals not only converse, but interact (Miller). If we think logically, then we can understand how a political effort rulers and followers, would engender others to try to influence outcomes that would be most beneficial: the military has a view, certain citizens might be builders and want projects, others might want trade agreements, still others might vie to their products.
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
“A new generation, well educated, connected, inspired by universal values and a global understanding, has created a new
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
One out of every nine people in the world use Facebook, with an estimated 700 billion minutes being spent every month on this application, it is interesting to note that over 2.5 million organizations have a Facebook presence in addition to their corporate websites. An estimated 250 million people access social media sites through their mobile devices. The impact that social media has on the daily lives of people is beyond “like” on Facebook or “re-tweet” on Twitter. Organizations are feeling the need to be present on not just one social media platform, however, on ensuring that they are “available and listening” to all at all times. Commenting on the role of social media in an interview to the Harvard Business Review, Howard Schlutz (CEO – Starbucks)
Business has always been a part of human culture, but overtime, doing business has become more and more competitive. Network is crucial to business world, as doing business has become more and more global, in order for business to stay competitive and have edge over their competitor business or any idea has to be global. Everyday there is someone who comes out with a new idea, but most ideas don’t make it up to the level where they become part of a human life and existence. In today’s world, social media has become a part of human life and business world. Doing business anywhere in the world has never been this easy, and staying in touch with your friends and family across the globe never felt this close. Social networks like Facebook, Twitter, LinkedIn, Pinterest and YouTube
This exclusivity helps to promote customer satisfaction and increases customer loyalty, which is important in a world that is being transformed by globalization and technological advances. In, The World is Flat, Thomas Friedman explains that to remain competitive, “...the big shall act small” (425-453). Big companies have to learn to act small, by making customers feel big; giving them more choices and making them feel valued. The rise of the internet has given consumers the option, “...to contact a business any time of the day or night from any location, to make purchases or to obtain information on the status of accounts,” so businesses have to communicate on a consumer’s level via social media websites such as Facebook and Twitter, to keep up with other companies and to retain costumers (Kleindl 8-9).