Social Media And Its Impact On Public Sector

Communicating with stakeholders can all be done with one mass status or inbox messages this will ensure everyone is on the same track and can communicate with everyone at once to ensure understanding among stakeholders and build stronger trusting relationships. I have notice a lot of positive and negative interactions between companies and customers on social media sites its easier to communicate with companies such as : wendy’s , sonic, Walmart and Starbucks ect on social media sites these companies use these sites to promate and ask feedback from customers. Social Media will be a great platform for companies, customers and stakeholders to communicate the needs of each other and development successful

This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

This essay explores the different relationships between social media platforms and the government to provide insight into the different ways the government uses media masses to further their agendas and how its good business is used for political gain. This essay also discusses the different ideologies and fallacies individuals have of the media’s role in society. This essay wasn’t written to persuade one either way, but rather to bring the important relationship to light, so with better understanding people can make wiser decisions as voters, consumers or investors.

Executives today operating in large corporations know just how tough it is to get away from network tools like Yammer, SharePoint, etc. Such instruments are currently used in a regular base to cooperate communication, entertain groups, and trace gatherings. Found in an article, social media entrepreneur and political organizer Jeremy Heimans said, “ Social media helps all institutions become transparent and engage in a more participatory dialogue with the stakeholders. Social media and technology have helped political organizations, providing a more democratic mechanism to get people involved” (429Magazine).

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

In their article "Social Media and Public Administration: Theoretical Dimensions and Introduction to the Symposium,” published in 2011 in Administrative Theory & Praxis Vol. 33, Iss. 3, pp. 325-340, authors Thomas A. Bryer and Staci M. Zavatarro introduce the rising trend of social media use in public administration, in both government agencies and nonprofits. As public administration scholars and practitioners themselves, the authors sought to analyze these trends further, and to explore more comprehensively how social media technologies are utilized in public organizations, as well as these methods’ outcomes. The article is laid out as follows: First, the authors attempt to define social media; second, they identify common challenges and obstacles that public organizations face when utilizing social media tools ; and finally, they identify areas for future research. The authors hope that ultimately their research will provide assistance to those public administration practitioners interested in successfully utilizing social media.

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Numerous case studies have indicated the important of the social media toward the organization. Social media allows organization to engage directly with stakeholder. This is the major characteristic why social media is popular in the 21 century. Two widely used means of online image construction and relationship building are blog and microblogging service. Those blog and web logs usually allow reader comments, and often use tags to permit topical searching. Social

(2011) suggest that organization can develop strategies to monitor, understand, and respond to different social media activities. They put forward a framework, called the “4Cs”. First, cognise—each organization should try to recognise and understand its social media landscape; second, congruity—each organization should develop strategies that match the different social media functionalities and their goals; third, curate—each organization should develop a policy about who should listen to conservations on a social media platform and when; Lastly, chase— each organization should undertake environmental scanning to understand the speed of conservations and the information flows that could affect the organization and the market. In addition, Mangold and Faulds (2009) highlights that earlier advertisers had the entire control of their marketing communication activities but with the advent of social media advertisers has control only on the placement of the advertisement but then the control shifts to the consumers. Social media marketing communications gives consumers the power not only to talk to the advertiser but also to an infinite number of other consumers who may be registered on that particular platform.

Social media become part of today’s life of organizational workforce. There is an increasing interest from organizations to use social media information to manage their employees. But the use of social media for employment decisions may raise many legal problems and concerns. Numerous discussions have focused on whether employers’ interests in the use of social media might invade employees’ privacy and speech rights (Segal, 2014; Lam, 2016; Abril, Levin, & Riego, 2012; O’Connor & Schmidt, 2015). This paper will closely examine three areas for organizational use of social media: (a) using social media for selection, (b) using social media for surveillance, and (c) using social media for termination of employment. Also, this paper will describe a number of legislation laws and explain how they regulate organizational use of social media.

In the earlier days the organizations are mainly planned according to the customer’s needs and about the adopting the new technologies for their development of their business. Then dint even think about the social media in that stage. When the social media was introduced