Social Network

Read Ch. 4 of Basic Marketing. Read Ch. 9 of Basic Marketing. Read Ch. 10 of Basic Marketing. Read Ch. 17 of Basic

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

In analyzing the market/industry, the company was able to see some things that helped shape their plan. The first was rivalry among competing sellers. Our analyses indicated that there were 9 companies in the shoe industry that Competitive Shoes considered rivals. These companies were relatively new in the industry and produced the same types of shoes as Competitive Shoes. Due to this fact, they knew that the rivalry would be fierce since Competitive Shoes was going to produce a product that was like theirs, and the difference between the products would diminish as the products of industry rivals became strongly differentiated. This indicated to Competitive Shoes that brand loyalty would be minimal and buyers could easily switch brands at will. Competitive Shoes felt that they could produce the same quality shoes as the high-end producers, while at the same time lowering its production cost and offering the product at a lower price. This would make it easy for buyers to switch brands at will.

For our project, we have thought of an innovative product that has the possibility to transform the current footwear industry. A product line of stylish sneakers that are affordable, durable, stylish, and are quick and easy to clean; perfect for the millennial generation (18-34 year olds) who are busy working full-time jobs, going to school, working out, and keeping up a social life with friends. We understand the needs of this market very well, as we are a part of it. Thus, we believe that we can offer a superior product that will be particularly appealing to our potential customers.

The job requirements of a criminal justice administer in the United States can be extremely demanding. The three foremost areas of criminal justice include the police, courts, and corrections. As an administrator overseeing the police department would be indeed the hardest of the three. Within a police department the chief of police would be the top administrator and in command of administrating the departments policies to officers, detectives, and supporting staff. This paper will discuss the roles of a chief of police and the negative and positive aspects he or she may endure.

In this mature shoe industry, companies compete to satisfy customers in many different ways creating intense competition for market share. It is critical to understand the nuances of strategies between companies in their attempt to compete. In this concentrated industry, a company has to find a way to be different to be successful. In the case of Industry 9, Company I should not worry about competing for price and quality with their competition, instead, they should focus on increasing their marketing efforts. They should take advantage of their celebrity endorsements and showcase these in their advertising.

I have decided to write about Toms Shoes. Toms is an American brand of clothes, shoes, and accessories. There are several reasons why I choose this topic and this particular brand of shoes. In my point of view, Toms shoes are fashionably elegant. Also, they are affordable for a great number of families with minimum wage. Additionally, Toms company cares about the environment. Moreover, Toms is a charitable company. My reasons are elaborated upon hereunder.

Oil price instability in 2008 resulted in sky rocketed airline tickets. Together with global economic crisis, airlines were in the next in line of collapsed list. Qantas survived by slashed numbers of its employee, but numerous worlds’ major airlines were not so lucky.

Prior to those events, the industry was already facing challenges due to a weak economy. Fuel cost had risen sharply, and had therefore increased the operational cost of Delta and the airline industry on a whole. Consequently, long distance travel has significantly decreased since September, 11th. Companies started changing the way they do business. Instead of face to face meeting, companies either chose to conduct their business through video conferencing and/or teleconferencing. Another reason why business travel experienced a reduction was because of lower travel budgets of companies. In fact, with the lower travel budgets, companies had to find cheaper means of flying. Companies that chose to fly to transact their business were more often choosing discounted airfares and use of the internet to find low cost flights. Thus, as travelers chose discounted airlines for business travel, smaller carriers such as Jet Blue, Southwest, and Air Tran were all striving at the expense of Delta and the other major airline companies. The September 11th, 2001, terrorist attacks and threat of further terrorist attacks caused a decline in vacation travel. In the years after September 11th, the Iraq war and health concerns such as SARS and the avian flu, were additional reasons for the decline in vacation travel. This accumulated drop in demand for travel, both business and personal, pushed some airlines closer to chapter 11 bankruptcies.

The airline industry is very sensitive to the state of the economy. People will choose to spend their discretionary income elsewhere when times are tough and will most likely not pay top dollar if they must fly.

An enthusiastic, hard working and competent healthcare professional who possess the required level of nursing experience needed to deliver high quality, customer focused, and clinically effective patient care in a modern well equipped clinical setting. Key qualities include being able to continually assessing a patient’s needs and wishes, coping with frequent interruptions in high pressure situations, and being able to respond quickly to emergencies. Having a real passion for nursing, with a strong desire to provide the highest level of care & service to patients.

Another factor is the prolonged recession, which has also adversely affected air travel because people have cut vacations from their expenses.

Economic turbulences can cause an airline business to deteriorate or even get closed. In case of financial crisis in the world, airlines are borne to losses like any other business. Economic cycles such as Boom, recession, depression and recovery can determine which business an airline is leading. Aviation industry contributes to the GDP of any country, so when a country is a boom state the airline is making more revenues and raising GDP. Airlines also face the biggest threat when an economic crisis occurs. One of the most apparent actions during an economic crisis is layoff of employees to reduce the airline’s labor costs. During any economic crisis the demand for air transport reduces causing airlines to lose millions

Merriam-Webster describes social networks as “a network of individuals (such as friends, acquaintances, and coworkers) connected by interpersonal relationships” (Social Network 1) There are many people these days who, when they hear social networks they think of the Internet but there are many different types of social networks that were around before the Internet was even invented. Social network existed long before the internet and there are several similarities as well as differences between social networks before and after the Internet. Two examples of social networks before the internet are the telegraph and the newspaper.

In 2008 when the economy started to take a down turn, businesses began to cut back on employee travel, consumers were being more conscious about their spending. Airlines had to come up with a strategy by