Societal Marketing Concept

    Most people desire to consume only what satisfies their taste buds, which is mainly foods and beverages that contain high levels of unhealthy ingredients, but they do not realize the harm it causes to their health. General Mills conducted an experiment in order to see how consumers would react when they had the option to buy healthy products or foods that tasted good: “General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good” (Moss 476). Companies of course need to keep their businesses running and in order to do that, they must manufacture

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

People must make a living, right? The food corporations are making their living the same as any other corporation does. All successful companies modify their products and services to fit what the consumer wants. In this case, that means that the food companies must figure out what most people like and then they modify their products to those qualifications. Other than the selling of products and services, it all depends on the consumer. The consumer should be able to limit his or herself. At a young age, it’s drilled into our heads that all things are okay in portions, hence the reason we are told to limit our kid's time on electronics. The same goes for eating the products sold by these large junk food corporations. A person must eat out of necessity, but large junk food corporations do not provide the nutrition needed to keep us healthy, which should deter us away from these types of foods. All in all, this makes the growing obesity problem the

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

In the article “The Extraordinary Science of Addictive Junk Food”, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the “obesity epidemic”, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article “The Mega-Marketing of Depression in Japan” that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of “depression” among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protect

An invasion is occurring right under America’s nose, it’s has spread like wildfire through the vast mountains of California. What is this invasion I speak of you may inquire? Well, it is expansion of the American’s waistlines that is soaring at such alarming rate it astounding. The Centers of Disease Control and Prevention concedes that “obesity is affecting 1 out of every 3 adults and 1 in 4 children.” A study conducted by Ramon Martinez, a technical specialist in health metrics for the World Health Organization, compiled data that showed 188 countries ranked by the percentage of their population that is overweight or obese. The U.S is ranked 27th place with 66.3 percent of it’s population being obese or over weight.

Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a

Dawes reveals that the Campaign for a Commercial-Free Childhood united with two parents made known their intent to sue the Kellogg’s corporation as well as Viacom, owner of Nickelodeon. The CCFC and their partnered parents declared that the two afore mentioned companies were deceitfully marketing nutritionally unsound foods to children under the age of eight. The litigants were seeking to end junk food advertisements aimed at children younger than eight-years-old during highly popular children’s programming on Nickelodeon’s station, while also seeking to terminate Kellogg’s advertising campaigns which targeted young children with the company’s fat and sugar laden products. Interestingly, the author points out that this distressing issue is not new, as identical concerns, of adverse health effects incited through advertising high-fat and high-sugar food products to children, were voiced at an FTC hearing at the end of the

Obesity is a big topic in American society, it has grown over the years and it has become very well known. It has become an American concern and the food industry has been an easy target to blame for this “epidemic”. The truth to this is that it can be easy to blame the fast food industry, but the real truth it is, that obesity has become what it is now because our society has let that happened; the government, the citizens, the food industry's. They have all played an important role to what it is now obese.

This source provides a lot of study based research information on several topics that relate to obesity. The article gives a lot of information about the battle between for fighting obesity and advocates that want Americans to make their own choices about the food they consume. This article covers a wide range of informative data from food served in schools, to the rise of industrial farming. The author is a freelance reporter that does not seem to have a bias for the obesity subject. Instead this author provides information for the government to regulate or not regulate the food Americans consume on a day to day base. The article’s audience could be made up of people looking to for the pros and cons of government regulations to help fight obesity. This source provides information to help anyone with some research material to in order to form their own opinion on the problems of obesity in this country. I found this source while using the CQ researcher website and searched for obesity in America.

These powerful alliances requires the consumer to navigate through the confusing food environment and to pay close attention to nutritional facts, labels, and to carefully and consciously be mindful of advertisement of all sorts of media. For farmers, its a crippling business system that destroys their profession. For consumers, who do not make a conscious effort where they shop and what they eat subjects themselves to a lifestyle that can progressively lead to obesity and many other life threatening diseases. The politics of obesity and disease within the food industry is a public health concern.

From 1960-62 to 2005-06 the number of obese Americans almost tripled from 13.4% to 35.1% (Weight-control Information Network 2). These two extreme upward trends might make a convincing case that the extra fast food intake has caused the hike in obesity rates, and it may very well be a good indication, but it is far from proof. Too many things have changed over the years, from the way the average American exercises, to the types of other food that people are consuming.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their