Problem The Product Manager, Phoebe Masters, at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel, including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore, the manager needs to decide if a test market is necessary to evaluate the new packaging.
Strategic Issues
Product Soft and Silky Shaving Gel (SSSG), a women's shaving product that contains moisturizers, is currently packaged in a 5.5 oz. plastic tube and is located in the women's personal-care section of drug and food-and-drug stores. Most competitors (men and women shaving products) package their products in aerosol cans and offer them in the
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Recommendation Alternative 2 is the suggested recommendation. An aerosol package should be introduced for Softy and Silky shaving Gel since a sizable portion of customers demand it, current product life is maturing, in-house production capacity of tube configuration is limited, and the unit cost and per ounce cost for the aerosol product is lower than the tube packaging. The 10 oz. aerosol can should be offered in the toiletry section of stores along side competitor brand. This product will be competitively prices at $0.43 per ounce and will be located in a section of the store where new customers expect it to be. Also, it is reasonable to believe that customers will use slightly more product per application if they are dispensing it from a large container (10 oz. versus 5.5 oz.), thus potentially increasing sales volume. The 5.5 oz. tube should continue to be offered in the personal care section of the store since existing customers are extremely loyal to this product and expect to find it there. By continuing to offer the tube configuration in a different section of the store from the aerosol can, the product may retain its premium image. Furthermore, the 5.5 oz. tube maintains the highest per ounce contribution and offering it side-by-side with the aerosol can would allow for easier price comparison. With this strategy, there will be low relative cannibalization of the 5.5 oz. tube and high adoption of the 10 oz. aerosol can by non-customers. Of the
3 samples of hair are picked from 3 suspects that maybe the murderer of Mr.Mowder. Another sample of hair was extracted from the crime scene left by the killer. Under the microscope, 4 samples of hair were observed. Sample A or Schwab’s hair sample was light brown, wide, had a presence of medulla, and dark shadings on both sides of the hair. Sample B or Clark’s hair was darker, thinner than Suspect A’s, and still had presence of medulla.The shading was uneven on the sides. Sample C or Klotz’s hair was light blonde or grey, wide, had no presence of medulla, and no shading. Finally the hair sample found on the body of Mr.Mowder was light brown, wide, had presence of medulla, and dark shading on the sides. Sample C was widely different from the other hair samples due to its color. Samples B, C and the victim hair are more similar due to it’s
As a senior in highschool, one of my future goals is to become either a doctor or an administrator in health sciences. As long as I can remember, I had a fascination with animal documentaries when Animal Planet was very popular. However, then in high school, I was introduced to the Human Body, and it fascinated more than ever. I want to become a doctor because I have the drive to save other people’s lives.
The essay Hair written by Maria Alderich, is an analysis of women during the 1950’s need to conform, rebel, or fit in to societies social standards and the inner conflict it caused in women’s identity. The essay is Alderich’s firsthand account of the females in her immediate family and how they use their hair styles to define themselves and represent their self-identity.
I’ve seen many movies of all sorts, and I enjoy about any kind of movie. Out of my many favorites, Hairspray is the one I really like to watch and sing along with. Grease is another very good movie I’ve seen. Both take you on a musical journey, but Hairspray's songs are closer to stuff we sing today. Although both movies have good singers, Hairspray has some bigger singing stars whom most people have heard of.
The military is very strict on its policies for shaving in order to make its soldiers look more presentable. In the military’s view every soldier must be clean shaven with the exception of moustaches, profiles, or in the Special Forces.
Context: Increasing purchasing power in NE and role of powder as fragrance / softening agents
Statement: By based on research of Japanese market, P&G made clear targeting and positioning, and developed new products which fulfilled customers’ needs, built the effective distribution. As a result, P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” , Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’ ability to clean pores and trap dirt. • Price: Premium price • Place: Luxury and nice counter at department store • Promotion: Counseling by Beauty counselor, TV advertising, Beauty magazines
Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide. Provide appropriate justifications……………..……………………………….11
3) Capitalize on the renewed strength on the brand name by extending it to other mens’ grooming products.
In this part of my assignment am going to be developing a coherent marketing mix. I think that the marketing mix should be coherent because for a product to be successful the marketing mix has to be logical, getting all the marketing mix right will determine the success or failure of the product. We decided to design and make a lipstick that will last for as long as wanted, forever even. We decided to call the product “Eva last” because like the name says, it lasts forever. The product has a built in remover at the other end of the lipstick for when you want to remove it and does not come off otherwise. It is hoped that this product will gain a target market from
Could you identify any product systems in this product mix? Is the toothpaste considered a shopping, specialty or convenience product? At what conditions, could this product considered a business product? With respect to Scope, do you consider it a "star" or "cash cow"? Why? With respect to the product life cycle of scope, what is the current status of the product? What is your marketing advice at this particular product life cycle stage?
Being in the army, means you are part of a team. Being part of a team means you have to rely on other people, and other people have to rely on you. If you aren't being a team player then you can let the team and your battle buddies down. By not shaving, you are letting your battle buddies and team down. The army is based on uniformity and cleanliness. When you don't shave you begin to expire that idea.
The various segments in this industry are coils, mats, vaporizers, aerosols and creams. The two new segments are personal sprays and gels.
After flipping off the switch to my cheap, red Revlon hair dryer, I took one glance in the mirror and noticed my hair looked exactly as expected: terrible. My dark brown curls were separated, flattened, and all the volume had been suctioned out. My once-voluptuous locks were now dry and brittle noodles. I have never had great experiences with hair dryers. Honestly, how could I? I have fine, curly hair that frizzes at the very touch of my fingers. Some days it looks like a rat’s nest, other days it looks like five rat’s nests all got into a fight over whose nest could look the dirtiest. So let me explain to you the extent of a mess in which I deal with on the daily.