Sony Case Study Essay

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Brian T Castagna Wilmington University BBM 402 Sony Case Study 1. Sony had been so successful in the past with the Walkman, Playstation, and other electronics because they were innovative and new for their time. They helped reshape the music and gaming industry as we know it today. Without such developments, technology might not be where it is today. Sony’s competition was also vastly different. At the time of the Walkman, there were no other major competitors and the purchase of CBS Records only furthered their stronghold on the industry. Sony’s product quality was also superior, as they were known world-wide for producing electronics of the highest design. 2. Mr. Idei stated that the integration of the divisions across…show more content…
Sony proved to be somewhat negligent during this time and maybe relied too heavily on the past loyalty of consumers to dig themselves out the hole. It’s apparent that this technique did not help them. 4. Sony surely could have found a different way to approach the digital music industry, as well as find better ways to successfully integrate different divisions across the globe. Sony’s carelessness and unawareness to the rise of the internet allowed a company like Apple to develop Digital Rights Management to gain contracts to other major record labels to obtain rights to sell the music digitally and create a single device with compatibility. Sony needs to find aware to avoid the culture shock that comes along with major moves to different countries first and foremost. They’ll have to do more research on countries they plan on operating in in order to avoid a decrease in productivity. Additionally, Sony needs to go back to their roots when they were the most innovative of all electronics producers. Their research and development teams need to be sharper in order to uncover the next great potential device and roll with it. 5. At this point, it may be nearly impossible to compete with Apple (although I’m sure Apple felt the same way about Sony at one point). Rather than compete with Apple initially, Sony should branch out and

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