Southwest Airlines Case Study in 2010 Essay

21106 WordsMar 26, 201385 Pages
Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw-Hill Create text may include materials submitted to McGraw-Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. Instructors retain…show more content…
Thompson and John E. Gamble. All rights reserved. 401 2 Case: Southwest Airlines in 2010 402 2 Part Two: Confirming Pages Section C: Implementing and Executing Strategy Z EXHIBIT 1 Total Number of Domestic and International Passengers Traveling on Selected U.S. Airlines, 2000–2009 (in thousands) Total Number of Enplaned Passengers (including both passengers paying for tickets and passengers traveling on frequent flyer awards) Carrier 2000 2002 2004 2006 2007 2008 2009 American Airlines Domestic International 68,319 17,951 77,489 16,580 72,648 18,858 76,813 21,313 76,581 21,562 71,539 21,233 66,142 19,578 Total Continental Airlines1 Domestic International 86,270 94,069 91,506 98,126 98,143 92,772 85,720 36,591 8,747 31,653 8,247 31,529 9,146 35,795 10,994 37,117 11,859 34,501 12,418 31,915 12,031 Total Delta Airlines2 Domestic International 45,338 39,900 40,675 46,789 48,976 46,919 43,946 97,965 7,596 83,747 7,036 79,374 7,416 63,496 10,020 61,599 11,435 59,276 12,339 55,627 12,118 105,561 90,783 86,790 73,516 73,034 71,615 67,745 1,128 — 5,672 — 11,616 116 18,098 408 20,528 777 20,479 1,345 20,008 2,370 1,128 5,672 11,732 18,506 21,305 21,824 22,378 48,462 8,228 43,314 7,454 45,959 7,576

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