Southwest Airlines Case Study in 2010 Essay

21106 Words Mar 26th, 2013 85 Pages
Instructor

Case:
Southwest Airlines in 2010
Dr. Deb Sircar
University of Greenwich
Business School

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401

2

Case: Southwest Airlines in 2010

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Part Two:

Confirming Pages

Section C: Implementing and Executing Strategy

Z

EXHIBIT 1
Total Number of Domestic and International Passengers Traveling on Selected U.S. Airlines,
2000–2009 (in thousands)
Total Number of Enplaned Passengers (including both passengers paying for tickets and passengers traveling on frequent flyer awards)
Carrier

2000

2002

2004

2006

2007

2008

2009

American Airlines
Domestic
International

68,319
17,951

77,489
16,580

72,648
18,858

76,813
21,313

76,581
21,562

71,539
21,233

66,142
19,578

Total
Continental Airlines1
Domestic
International

86,270

94,069

91,506

98,126

98,143

92,772

85,720

36,591
8,747

31,653
8,247

31,529
9,146

35,795
10,994

37,117
11,859

34,501
12,418

31,915
12,031

Total
Delta Airlines2
Domestic
International

45,338

39,900

40,675

46,789

48,976

46,919

43,946

97,965
7,596

83,747
7,036

79,374
7,416

63,496
10,020

61,599
11,435

59,276
12,339

55,627
12,118

105,561

90,783

86,790

73,516

73,034

71,615

67,745

1,128


5,672


11,616
116

18,098
408

20,528
777

20,479
1,345

20,008
2,370

1,128

5,672

11,732

18,506

21,305

21,824

22,378

48,462
8,228

43,314
7,454

45,959
7,576

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