Spending Habits of the Indian Youth on Entertainment

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The widespread feeling today is that there are more troubled teenagers than it was in the past, the increase of gangs, drugs, and guns will continue to be a social problem. Youth gangs are increasingly becoming a minority problem, and this trend is likely to increase in years to come, the drugs choices of juvenile may change in the future but that don’t mean it will be less of a problem than it is now, their choice of drugs today is cocaine and methamphetamine. Juveniles will continue to drink alcohol, and there is no reason to believe that the use of alcohol will be less of a problem than at present.

The key values and principles of youth work are to educate, empower, encourage participation and promote equality of opportunity and social inclusion. The principles of youth work are about offering services in places where young people can choose to participate, they encourage young people to be critical in their responses to their own experiences and to the world around them. Youth work is also about making young people more independent and helping them to make informed choices about their personal responsibilities within their community. These values and principles provide youth work with a purpose as well as

It has been said that “Today’s youths are the force, the hope and the leaders of tomorrow”. We are the driving force for change and we live with the hope of a better future, we have the ability of not only being tomorrow’s leaders, but today’s as well.

During the teenage years they will become responsible for their own thoughts, words and actions. A capacity for higher order reasoning will develop, and individual personalities will appear and form. They will be able to combine and classify items in a more sophisticated manner, and begin to consider their futures. Support, guidance and help, on moral, ethical, social, economic and cultural issues, at these stages of development, can have a huge

Government officials are people who make everyday decisions to make a better country, but today 's youth are of diversity and they need to be encouraged to own those future positions. Youths can have the responsibility of their community through youth councils, globalization, and agendas and prioritizing. Youth Councils are composed of young people who serve as an advisory or advocacy body to government agencies. Young people constitute a development of how they are empowered to be active citizens. Youth Councils can have an lasting impact on individuals and communities, which means young people have the power to express themselves a through diplomatic and eloquent manner. Therefore, Youth Councils give young people the ability to experience and assist local issues and learn governmental structures. The majority of today 's youth have some

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

The intricate nature of youth means that while some argue it is a universal stage of life, it is seen by many as a formation of sociocultural elements. Social construction can be defined as something that has been shaped by the values, interests or practices of a culture or society and this is evident in the youth demographic through its revolution in recent years. The markings of youth are social in formulation; highlighting the way in which young people have been influenced by differing trends and movements. Youth is a transitional phase, its age bracket extending and blurring; transcending global divides and traditions. Thus, it is the social context that surrounds youth which suggests that it is not a universal stage of life. Ultimately, the idea of youth when viewed in a historical and cultural context as well as in relation to other socially influenced concepts such as adulthood, can be observed as a social construction.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

According to Harre and Lamp (1983), adolescents begin to adapt themselves more complex with family, peers and teachers, through activities daily and social life according to his mood.

As teams use youth marketing to make their organization grow, they must realize it’s important to know the most appropriate time to deliver certain messages. Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership.

Most of the problems facing today’s youth are not restricted to any one ethnic or religious group, but affect young people generally. Most discussions on youth have focussed on issues such as drug abuse, crime, violence, sexuality and poverty. In addition to these, today’s youth are afflicted by new challenges.

Academy sports combined with outdoor products are very much appealing to a diverse and extensive range of target market. The three major target markets that I will be focusing on in this essay are as outlined below: