Sports Industry: Sponsorship

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors

Sponsorship is a cash in-kind fee paid to a property normally in sports, arts and entertainment in return for access to the commercial publicity associated with that product. For example a company may provide equipment for a famous athlete and ask in exchange for its logo to appear on its clothing and other assets in order for the company to receive brand recognition.

The festival had been getting aids and donations from some sources but they are not suitable to be relied on. With a permanent and strong sponsor, the festival would receive higher revenues and would be able to offer more shows and entertainment for the adults and youngsters. More entertainment would increase the number of attendees and also spread the word of mouth across the country. However, this alternative has a limited impact as it would increase the revenue but not affect the other things severely. The sponsors can also help resolve the issue of residence or staying for the attendees of the festival.

As you look at the different levels of sponsorship opportunities, you will note the placement and the benefits each level affords. This does not limit the involvement of our sponsor to participate at their discretion more than the level of sponsorship provides. Details on these opportunities are numerous and can be discussed with a WWMS representative. We would enjoy a productive relationship with all of our sponsors and as a businessman, myself, I know how important it is to invest wisely in the costs of customer acquisitions, lets us help you maximize your

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

in some events, sponsorship rights to the event itself do not include associated media rights. As a result, some sponsors discover their rivals have obtained broadcasting rights and, in some cases, higher profiles than they themselves obtain, despite their official status. The most famous example of this is Kodak’s sponsorship of the ABC broadcasts of the 1984 Olympics, noted

First and foremost, these sports organizations “have found sponsorship necessary as a means of offsetting rising costs and expanding promotional opportunities” (Irwin, Sutton, & McCarthy, 2008, p.146). When it pertains to deciding what sponsors will go where there is one large factor to consider. Is the sponsorship the right match for the demographic of the community? Would you want your organization to partner with a company that had no established business in the area? Would that make much sense for the company trying to establish a sponsorship either? Years ago, sponsorships did not have as much logic behind them, however, today to be determined successful, they need to pay dividends for both companies. According to Irwin, Sutton, & McCarthy,

However, the sponsored corporation for any particular team could possibly pull their sponsorship due to the person or team not upholding their end of the deal. Sometimes they pull sponsorships due to bad publicity, scandals, or allegations. These financial decisions show how all of the dimensions flow and work together to create the industry with the corporations being in control in my

Irwin, Sutton, and McCarthy (2008) define sponsorship as an agreement between a sport organization and one other party that promotes each party’s objectives. Sport sponsorship is important because it adds to both the company sponsoring the organization and the organization itself. Sponsorships provide organizations with a way to increase revenue through exposure and reaching deals with broadcast companies (Irwin, Sutton, and McCarthy 2008). The Colorado Rockies are a professional baseball team located in Denver, Colorado. The following companies will add great value to the Colorado Rockies organization.

Your sponsorship is not only a charitable donation, but also an advertising opportunity. We will be including your

It could be costly to be an sport photographer and therefore it will be a good idea to find some sponsors, this could help financially, even with your travels, the costs of your equipment and other materials. Sponsoring parties will use this as a marketing investment, and this could give the sponsor and event happenings positive exposure. Sponsorship is not just for big or domain businesses, your local businesses in the area could use it as a market tool that could improve their standing in their community. It is not always easy to find sponsorships.

The first brand which I would approach to sponsor the sports franchise is XBOX; XBOX has captured the attention of a vast audience, as it is fun for the children and the young. The way through which the sponsor logo of XBOX would be used is through an application of XBOX, on

However, no studies appear to exist that examine the relationship between the larger group of companies that invest significantly in sponsorship and their business performance over an extended period. The purpose of this case study is to examine the relationship between consistent investment in sponsorship and a company’s overall business performance. The study examines annual sponsorship spending data for more than 50 US-based corporations, which constitutes all companies who invested a minimum of US$15 million per year in sponsorship for the five-year period from 2005-2009. Business results achieved by these companies, including the key performance indicators of stock price appreciation, total revenue, net income and earnings per share, over the same five-year period were also tabulated.

Managing sponsorship deals with athletes, teams or organizations who are involved in the event. 3