Sports Marketing and Mobile Technology Essay

The Cleveland Indians fans have earned the reputation of being extremely dedicated and loyal to their team. According to Rosko (2016), Cleveland Indians’ fan base was ranked in the top 250 in the world. It is no secret that the baseball team has a devoted following, but it does beg the question who are these fans? The followers of the Cleveland Indians’ brand will be segmented into groups based on their demographics and geo-demographics. For the Cleveland Indians, this will entail categorizing consumers into groups based on age, gender, family size, and region.

Another way social media has affected the sports world is by bringing fans closer to the game. As a sports fan, I can agree that fans always want to feel closer to the game. That is why people still pay ridiculous ticket prices to attend ball games instead of watching them on TV in the comfort of their living room. Fans have an urge for that connection and closeness. They want to feel apart of the game. Social media sites provide teams and players the unique ability to directly connect with their fans. It used to be the closest you got to a favorite player was a post-game radio interview. Now, you can follow them on Twitter and have rare insight into their everyday world. Players use sites like Facebook and Twitter to give fan’s a behind the scenes look at what happens at home, in the locker room, and on the sidelines. Social media gives pro athletes the chance to interact and share data with fans in a way that was not possible in the past. Fans used to only know about a player from what they read in the paper or saw on TV (Van Schaik) . Now, fans can find out what their favorite player ate for breakfast or what music they are listening to. Fans have yearned for this kind of accessibility for years and now it is becoming a reality. I actually have friend’s that make it a daily ritual

In the sports world today, a team now understands that they need to be able to reach their fans in an instant, and the best method to do this is now via social media. The team needs to simply send out a tweet, snapchat, Facebook post, or Instagram post to inform their fans about what is happening at practice, the latest player injury, or a game. Some teams have also begun to ask fans about such aspects of their organization as their schedule. An example of this is when the Boston Red Sox took to Twitter and Facebook to ask their fans about a scheduled game on June 4, 2011. “The club quickly received more than 4,300 Facebook likes and 650 Twitter responses from fans overwhelmingly voting in favor of moving the game against Oakland from 7:10 p.m. to 1:10 p.m” (Fisher, 2011, p. 3). This voting allowed for fans to observe a Boston Bruins Stanley Cup Final game that was airing that night. This polling opportunity would come at a time in which taking to social media was at an all-time high. The Red Sox at the time were offering such things during games as “Tweet Your Seat merchandise giveaways and Tweet Your Tunes, in which fans request songs to be played in the ballpark during rain delays” (Fisher, 2011,

Social media has taken the world by storm for the last couple of years and because of that a lot of major league sport teams have needed to revise or make up a brand new social media policy for their players to adhere to. Many major league players, no matter the sport, love using social media to primarily interact with their fans and with social media growing, having stricter policies on the professional players are needed in order to have control of some of the things that are being said on social media. In March of 2012, the Major League Baseball (MLB) association constructed a new social media policy, which consisted of two different policies, one for the major league players and another one for minor league players. For this paper alone,

Sport is an ever growing aspect of our cultures, and as the access to different avenues of sport begin to present themselves we question the ability of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.

But doing that with social media will just result in missing out on new revenue channels, decrease of your ability to improve brand equity, and not being able to grasp your fan’s behavioral insights.

One of the articles that I found on my subtopic is called " Social media use builds fan avidity” by David Broughton (www.sportsbusinessdaily.com). It talks about how fans can associate with their most loved games alliances through online networking applications and locales, fans seeing themselves as greater fans as a result of having the capacity to take after their most loved groups on destinations like Facebook, Twitter, and other online networking locales. Online networking is an awesome advertising apparatus for advancing

“Nowadays, fans can buy their tickets on an MLB team’s website, follow the tweets of players, “like” behind-the-scenes photos a team posts on Facebook, comment on a manager’s moves on team-supervised blogs and get updates on open seats, new merchandise and weather for the first pitch. In turn, teams hope that by communicating through social media outlets, they can better know their fans and build a loyal customer base, win or lose” (McKeon).

They are aiming at the millennials wanting to bring them into the game. Their use of social media it excellent for the audience they are trying to target. They use snapchat and utilize the snapchat stories for game day. They let one player from one of the teams that is playing take over it for the day. The fans get to see behind the scenes of the game preparation. They get to see the players messing around, having fun and getting ready for the

What is the social role of sport? To what extent does social structure influence the practice and experience of sport? Discuss in relation to two of the following: gender, class, ethnicity or Aboriginality, or region. Illustrate your answer with at least three examples from sporting contexts (local or international).

With the growing use of social media as a newscast, we’ve decided to incorporate a hashtag for all of our events. This hashtag will be used to cultivate awareness on the topic and encourage participants to use the tag when they demonstrate the behavior themselves. This form of marketing creates a normative beliefs that captivates others to take on the behavior due to it’s popularity or trend. The hashtag approach may seem like a temporary marketing approach because most tags do not last longer than a few weeks, but it is a great strive in our

Of course I had dreams of playing professional sport like every other young male in the world but, a wise man spoke to me and he asked me how much my favorite basketball player makes on average, I did the research and Lebron James makes over 300 million dollars annually. Younger me got that information and as expected I held strong on my dreams of being a professional athlete until he showed me 0.0015% of Americans make it into the NBA.”Out of every 10,000 kids playing basketball in high school only 3 will make it to the pros. Note, this doesn’t mean they’re going to stay in the pros more than 5 seconds. This doesn’t mean they’re going to get a sneaker deal and be in a Pepsi commercial This simply means they’ll get drafted.” (Odds of Playing).

"If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross)

Every area of marketing communication is being greatly affected by advances in interactive communication (Sport Marketing on the Internet, n.d.). In 2005 digital sports marketing began to integrate thing like sms text messaging and community sites. Digital sports' marketing has benefits for athletes, rights holders, sponsors and fans. In fact brand to fan communication is becoming easier everyday with tools like Facebook, Youtube, iphone apps and more pervasive tools like sms text messaging. Digital is now a vital part of sports marketing and media. Sponsorship activation needs to comprise new media as a key mechanism to

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.