Sprite Commercial Analysis

LeBron James starred in Intel’s commercial about a car that drives itself. Throughout the commercial LeBron James talks about being fearless and it all led up to him being in a car that drove itself and how he had to be fearless to get in the car. The main points of the commercial are how people are fearless in different ways and how Intel’s new car that drives itself is a way for people to become fearless. Intel uses pathos, ethos, and logos during its commercial to clearly convince people that the driverless car is safe.

The appeal to ethos, or the tone of the speaker, is used very well in this commercial. Kevin Durant and Dwyane Wade are both professional basketball players and are both “stars” of their opposing teams. These characters don’t convince the audience that Gatorade products are actually good or anything. It makes the audience want to buy or use the product simply because professional athletes used them and seem to need them to get better. The use of these two athletes sets a good tone on the commercial and will help them sell products. It also

While James was in high school he excelled in two sports, football and his more known sport, basketball. LeBron excelled greatly in football, he was named All-State wide receiver in his sophmore year (Smithwick 10). His mom was worried about James and wanted him to quit football, so he wouldn’t get hurt. Later he broke his finger in a football game and his mother made him quit. When he was in high school, James made the rounds of the postseason all-star games, and he earned most valuable player of the year award at the McDonald’s High School All-American Game (Newsmakers B2). LeBron wanted to skip his senior year to enter into the NBA draft, but was against NBA rules, so he returned to high school now the most famous high school player. Even before James entered the NBA draft he had already signed a $90 million contract with the brand Nike (Contemporary C4). LeBron James entered the NBA draft in the summer of 2003, and was selected by the "struggling to make it in the NBA" Cleveland Cavaliers (Smithwick 14). The three year contract that James signed with the Cavaliers amounted to nothing beside the more than $100 million in endorsement contracts he has signed with Nike, Sprite, Powerade, Upper Deck Cards, and Bubblicious bubble gum. If it was anybody's guess, they would have said that James was going to play poorly in his first year, but he proved them wrong, everybody wrong. He was named rookie

In the Powerade commercial, the video shows a young kid with a basketball who shoves a Powerade bottle into his backpack. Then the boy goes on a long bike ride through a poor neighborhood to shoot ball at a gym. The sky is gray and overcast. The neighborhood seems lonely and bleak. The focus is solely on the boy. Early in the

The ethos appeal is present in the Michael Jordan, LT and Polamalu commercials the most. In the Everything’s an argument textbook, it says, “We tend to accept arguments from those we trust, and we trust them in good part because of their reputations. Three main elements – trustworthiness/credibility, authority, and unselfish or clear motive – add up to ethos” (45). Of course, Nike wouldn’t use any one that had some trouble or were untrustworthy to represent their company. They know better than to include Sammy Sosa and Ray Rice to be representatives; however, someone like Michael Jordan is a great choice because of the influence he has had on many people. Michael Jordan is a role model to many; whereas, Sammy Sosa should not be one because of the illegal actions during his baseball career. He was “unaware” of the fact that he had used a corked bat during a game. Even though all his bats were tested and came back clean, Slammin’ Sammy had jeopardized much of his success from the past. Nike keeps a strong ethos by partnering themselves with famous athletes that everyone has at least heard of. Famous athletes increase their credibility because of the belief that if those athletes use their products then the product must be superior to its competitors. It proves that Nike is a high quality brand. By using famous athletes in their commercials, Nike shows that their products are not just

Lebron James, the first pick taken in this year’s draft, may be the prototype for an athlete having immediate fame and wealth by jumping straight to the NBA. Almost undoubtedly, he has set the bar for years to come. Before he even played in an actual NBA game, he already had his own commercial and shoe deals. When he was a senior in high school, ESPN and ESPN2 were already publicizing his regular season games whenever they had the chance. Amazingly, as a junior in high school, he was already being considered the next Michael Jordan (Broussard).

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who

Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's

Starbucks Corporation, generally known, as Starbucks Coffee is the leading retailer and a brand of world’s forte coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim, wherever in this world where premium quality coffee is in demand. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20737 stores in 63 countries and territories, including 11910 in the United States, 1496 in China, 1442 in Canada, 1052 in Japan and 772 in the United Kingdom. The first Starbucks was open in 1970. The name was inspired from Herman Melville’s Moby Dick, a definitive American novel regarding the 19th century whaling industry. The nautical name matches seamlessly for a store that imports the world’s finest coffees to the cold thirsty people of Seattle. In May 1998, Starbucks have finally successfully entered the European market through its acquirement of 65 Coffee Company stores initially originated from Seattle in the UK. Both companies shared a common culture, focusing on a great commitment to customized coffee, similar company values and a mutual respect.

and the list goes on but these are just a few of the major accomplishments of Lebron James. Due to his great success in the NBA, James has many endorsement deals behind him. Lebron James is endorsed by Nike, Sprite, Glaceau, Bubblicious, and Upper Deck. James has also done many commercials such as a series titled “MVPuppets,” and he also did a series based on him and Kobe competing to be the NBA champions. Lebron was also ranked number one in the Forbes top 20 Earners under 25 with annual earnings of $27 million dollars.

In the commercial, “Peyton Manning-Gatorade Commercial” the enterprise of Gatorade relates the drink to the NFL. The advertisement relates to every athlete and every sport but specially the NFL. Peyton Manning, who is a quarterback and is one of the greatest in the

Cox believes that attention must be drawn to Squirt 's advertising and promotion plan. Both topics were addressed in a June 2001 presentation by the brand 's advertising agency, Foote, Cone & Belding. Following a review of U.S. Census 2000 statistics, Squirt consumption data, and its own and Dr Pepper/Seven Up research, Foote, Cone & Belding proposed a refinement in Squirt 's target market and positioning which had previously been aimed at 18- 34 year olds. Through research that featured Squirt 's consumption by racial/ethnic group and age relative to carbonated soft drink users, Foote, Cone & Belding recommended that Squirt target a multicultural, 18-24 year old segment in order to tap into this heavy carbonated soft drink user segment. The total sales broken down by racial/ethnic groups can be seen below.

Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained

According to PepsiCo SWOT, “it is better equipped to satisfy the needs of customers with a wide variety of successful products” (2008). PepsiCo managed to present almost every type of drink and food brands. The merchandise that is earned is the majority of their revenue. This makes them extremely at risk to change any of their marketing products. However