Starbucks' Strategy

1531 Words Oct 27th, 2014 7 Pages
Running head: STARBUCKS’ STRATEGY1
Dr. Shavers
Assignment 1: Starbucks’s Strategy
Modern Management
Strayer University
October 21, 2014
Submitted by: RUNNING HEAD: STARBUCKS’ STRATEGY2
Starbuck’s Coffee is a multi-billion dollar company. It was founded in 1971 in Seattle,
Washington. It was a single store located in the Park Place Market area of Seattle. The idea started with three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker. They opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company’s total revenue for 2013 was $14.8 Billion Dollars. Today, they have more than 21,000 stores in 65 countries and is the premier roaster and retailer
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Starbucks as earned this reputation through its actions in all phases of its business and live out the commitment through both its mission statement and values. Starbucks has business ethics program that is used to protect its Missions’ Culture. It is used to assist the partners to make ethical decision at their jobs. The decisions of the management and its choices for the company has a tremendous effect on employees, customers and the business. Starbucks has created an environment that is very relaxing to customers. It is a one of a kind coffee shop. There is no other coffee shop of this kind.
Everything within the Starbuck’s environment is relaxing, calming and tension relieving. They make it the perfect comfort zone.
One key management competency that Starbucks manager is like to have is Leadership
Abilities. An individual must have great leadership skill in order to lead others. Leadership is the
Process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task (Schreiner. 2011). There are very few people that can become leaders. It takes a very special individual to become a
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