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Sticky And Prompts Re Appraisal Of Treatment

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The rhetorical question is sticky and prompts re-appraisal of treatment even after the groups. It was a highly memorable element and was noted even when it was not the creative idea that stuck with patients I think it asked if we would like to be feeling stronger or we could be stronger – CHI The question proposed by Bythe, "Don 't you want your bones to get as strong as mine" had the greatest impact on me. It has made me to want to investigate the drug Prolia to see if this drug can improve my quality of life by making my bones stronger and preventing anymore bone deterioration. – NYC Very little of the dialog sticks with me, with the exception of the “wouldn’t YOU?” questions asked in two of the versions. But the idea that if I could do …show more content…

This is more convenient and less to remember for a working women with a busy schedule - LA Because patients found Source of Strength to be the most relatable and emotional, this idea remained sticky and tugged on the heart strings even after the groups It seemed so realistic, so ME. I have 6 grandchildren and it got me thinking about things I would like to do with them – CHI As a mother I need to be strong, healthy and have strong bones so I can be there for my family and friends. I want to be around a long time and be strong so in the future when I become a grandmother my bones will strong enough to hold my grandchildren, go to the park with them, protect them and take them places with out worry that my bones are brittle and I could fall – NYC The story boards concentrate on her (only showing little hands and feet of the [child] in most of the frames -- it is not so much about the [child] but it is about the person who wants to and is able to maintain a vibrant and healthy life style – NYC I could relate to it as an older person who wants to

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