MATERIAL MANAGEMENT
STORES LAYOUT
AND PRINCIPLES OF STORES
BY – CHANDNI BHATT (283009)
ARBAAZ KHAN (283019)
INDRANEIL MUKERJEE (283035)
HARITHA SINGH (283054)
STORES LAYOUT AND PRINCIPLES OF STORES
INTRODUCTION- STORES LAYOUT AND DESIGN
It means the design of a store's interior to encourage people to enter the store and expose them to the maximum variety of merchandise within the space available. For example, some stores have the fresh fruit and vegetable display at the entrance because it is colorful and will attract people in while other stores have fresh foods and other frequently bought items which are located inside the store so people will be exposed to all the other displays when
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• Use of third dimension must be made effectively. Different storage facilities should be situated in clearly defined lanes, so that items are quickly stored and located.
• Main lanes should be 1.5 to 3 meters wide depending on the type of material and amount of traffic involved.
• Clear markings should be made at storage space to facilitate location and identification.
• The fast moving items should be stored near the dispensing window, the slow moving should be away from the window.
FEATURES OF STORES LAYOUT
According to Barton A. Weitz, director of the Center for Retailing Education and Research at the University of Florida in Gainesville, a store layout should do these three things: • Stimulate Impulse Purchases
One way retailers use layouts to entice customers to buy more than they intended is to draw them through the store so they'll see as many of the products as possible.
Jewelry stores put their better products toward the back of the store to pull people in, he says, and supermarkets tend to put popular departments--produce, meat, bakery, deli--along the perimeter. • Make It Easy To Find Goods
Gatto's Cycle Shop is divided into separate showrooms by product categories, such as kids' bicycles or Harley-Davidsons. But displays also
To encourage customers to purchase their products or items and spend more time shopping, retailers utilize numerous strategies. A couple of this technique may be promotions or sales. Another useful tactic to draw customers attention base on the retailers merchandising philosophy. Such strategies are recognizable the minute the customer or potential customer enters the store. Merchandising philosophy may include store design and atmosphere, product layout, price position, the line of trade, location, parking and customer service. It is fundamental for a store to have an eye-catching scheme to attract its customers. Nordstrom, as well as Neiman Marcus, are two gigantic departments stores
Extensive research concludes that the average customer will stray away from their shopping list and will purchase something on impulse. 70% of buyers bring lists into the store, roughly 10% of shoppers stick to their list. Managers have succeeded when a shopper buys what is on the end shelf or on sale. It is by design that milk, meats, and bread is located towards the back of the store. Managers and owners cause customers to walk past as many products as possible before they pick up the products they went in
When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco
The store will provide welcoming, attentive and efficient service. The company will provide a productive work environment, rewards for achievement and opportunities to develop.
Extensive research concludes that the average person will stray away from their shopping list and will purchase something on impulse. 70% of buyers bring lists into the store with them, roughly 10% of shoppers stick to their list. Managers have succeeded when a shopper buys what is on the end shelf or on sale. It is by design that milk, meats, and bread is located towards the back of the store. Managers and owners cause you to walk past as many products as you can before you get the products you went into buy. At some point in every shopping
Last of all, in Marion Nestle essay, “The Supermarket: Prime Real Estate” she states that supermarkets manipulate you on buying extra things you do not need. During her research, she realized there were a lot of different studies for designing the layout of the stores (Nestle 499-500). For instance; Stores do not use a lot of islands, they put certain things in the back of the store and put
1. The first possibility is to expand the cabinet manufacturing, the safety box manufacturing, or both, at the facility in Des
Product: The stores’ products are divided into 5 categories: 1) grocery (including diary); 2) fresh meat/poultry/seafood; 3) produce; 4) seasonal and general merchandise; and 5) bakery and deli.
Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.
The facilities need to be made larger. The area that holds the raw materials should be expanded and should be close to the receiving area. Finished products should be close to the shipping area. This would cut down on time by not having to move product from such a long distance. The receiving and shipping should be together on the side where imports and exports are done.
22. A/An ________ layout has the advantage of creating a relaxed, friendly shopping atmosphere encouraging shoppers to linger and increasing the number of impulse purchases.
Layout of Store- A great layout is vital for success. Grocery shopping can sometimes be tedious, so it is essential that the layout makes the process as easy as possible for a consumer. If a customer is having trouble finding things then they might start shopping elsewhere. Also, things that will spoil are usually in the back left of a store because that is where the customer will finish shopping thus reducing the time the product will spend not being refrigerated.
For this assignment, I decided to visit Target while I was in New Braunfels to examine how they use adjacencies within both their women’s and men’s clothing section. As well as, seeing the career wear section for both sexes and how it is merchandised for the shopper. The retail industry is the kind of business that has a very high level of competition. Knowing this, retailers realize the importance of these attributes and why they are needed in order to create an ambience that will attract the market they are targeting. Merchandisers have strategically placed items together in hopes that shoppers will choose to grab that cardigan because it would go perfectly with the lace top that is placed next to it or that pair of leggings because it
Michael’s and Staples have products that complement each other, so having the stores next to each other help attract consumers. Lastly, Michaels had the windows and sidewalk display to attract customers. Both the window and sidewalk displays consisted of colorful products that catch your attention. The displays mainly consisted of decorative items and seasonal products. These displays helped attract customers and helped slow down their walking pace as they entered the store.
People don’t realize how much effort stores put into designing their store layout. They use different techniques like some having a small store so they can stock put more product on their shelves, to make the store look fuller. Another is making the signs look bigger because of the small space. Bigger stores group products for different occasions, so the customer buy what you want and leave faster. These styles may change, and some may stay the same depending on the costumer's needs. But one thing will stay the same, how can we get people in our store? And how can we make them buy our