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Strategic Analysis Of HSBC

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Introduction The report focuses on the strategic analysis and recommended action of the chosen organization. HSBC is one of the world’s leading international banking and finance sector organization which was founded in 1865 and serves 52 million customers across the globe. The organisation has several business units and each unit carries its own strategic plans in order to succeed and to gain competitive advantage as a whole. It is said that the organisation’s role and purpose is to enable businesses to thrive and economies to prosper, helping people to fulfil their hopes and dreams and realize their ambition. (About HSBC) This report will take enable the reader to understand the internal analysis of the organisation and the external environment analysis through the application of strategic frameworks which is being implemented for its main …show more content…

The main purpose of the external analysis is therefore to identify the strategic opportunities and threats in the environment that the company operates and the impact to the internal operation. External analysis begins by identifying the industry in which a company competes, therefore as stated by Jones and Hill (2012,p.45) it is important that the managers take a customer oriented view in strategy formulation as the industry is the supply side of the market and the customers represent the demand side of the market. Also the basic customer needs that are served by a market define an industry’s boundary; therefore it is critical for managers to identify the demand side which interns will prevent them being flat-footed amidst the rise of competitors. In order to analyse the external environment it is important that the managers do an assessment on evaluating the competitive

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