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Strategic Aspects And Its Performance On The Stock Exchange

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We are a group of motivated undergraduate students, currently studying Banking & International Finance at Cass Business School. The motivation behind researching Just Eat, is to either persuade or discourage a potential investor from investing. Through our research we have found, that Just Eat is one of the leading firms in its market, as it is the only firm to be listed on the London Stock Exchange, from all of it competitors. This online takeaway firm, has been exponentially rising in its market, to become one of the leading companies to do so. While also acquiring many smaller companies over the years, it was able to grow in its market. We will explore its background, strategic aspects and its performance on the stock exchange. Company Overview In 2014, takeaways contributed £4bn to the UK economy which is more than call centers, design and facilities management. In a competitive market like the UK, JUST EAT has become one of the world’s leading marketplace for online food delivery. It was founded in Denmark in 2001 and operates in 13 countries across the globe including UK, France, Brazil, India to name a few, but it has also 66,200 takeaway restaurants signed up for its services and 15.9 million users (Just Eat Fact Sheet, July 2016). In 2014 it got listed on the London Stock Exchange and is a member of FTSE 250 Index (London Stock Exchange). Just Eat has a list of the restaurants and a variety of foods to choose from for its customers, which can access the service

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