Strategic Audit of Harley Davidson Essay

series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage. Operations Harley Davidson’s approach to the manufacture of motorcycles creates value as raw materials evolve into sellable products. The 40,000 square meter plant

I. CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products

University ScholarWorks at WMU Honors Theses Lee Honors College 12-10-2010 Harley-Davidson, Inc.: A Strategic Audit Sheila Lenz Western Michigan University Follow this and additional works at: http://scholarworks.wmich.edu/honors_theses Part of the Accounting Commons, Sales and Merchandising Commons, and the Strategic Management Policy Commons Recommended Citation Lenz, Sheila, "Harley-Davidson, Inc.: A Strategic Audit" (2010). Honors Theses. Paper 1853. This Honors Thesis-Open Access is brought

Harley Davidson This report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit growth every year, Harley-Davidson has something working for them. That something is called ”strategic planning and development.” With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson

Licensing-Harley-Davidson Advantages For licensees, one of the advantages of licensing is that licensees gain the access to the experience and know-how of the licensing company that developed the product or services (Product Licensing, n.d.). The licensing department in Harley Davidson (HD) has the responsibility in pursuing and reviewing business opportunities with companies that possess the expertise and resources to provide product that enhances the HD motorcycle experience (Harley-Davidson). With

  a. Strategic Management, evolution and destination. Strategic Management, what is this? It is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation and implementation, and evolution and control. The study of Strategic Management helps us to monitoring and evaluating the opportunities and threats of a company’s strengths and weaknesses. Organizations that implement strategic management

1. Identify the current strategic aims and objectives 2. Undertake an evaluation of the component parts of a strategic plan 3. Analyze the factors affecting the strategic plan The history of Harley-Davidson began in 1903, in a 10 ' x 15 ' shed located in the Davidson family 's Milwaukee backyard. The Davidson brothers - William D., Walter, and Arthur – and William S. Harley crafted their first motorcycle using the best tools they had available – mostly their hands and their ingenuity.

Harley-Davidson, Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Carol Pope and Joanne Mack A. Case Abstract Harley-Davidson, Inc. (www.harley-davidson.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend

Harley Davidson Situation Analysis Situation Audit History The legendary motorcycle company, Harley-Davidson was founded in 1903, by William D, Walter, Arthur and William S. Harley right in their own backyard. By 1909, they had introduced the first V-twin engine, which is the company standard to this day. Harley-Davidson motorcycles were found to be useful during World War I, where they supplied 20,000 to the military. After this war, the depression threatened the motorcycle industry

Grantham University Outsourcing and Offshore Outsourcing 2 Abstract (Greaver, 1999) proclaims that outsourcing is of a strategic nature and that the decision-making process of a company should take this into account. He then goes on to define outsourcing as the act of transferring some of company’s recurring internal activities and decision rights to outside providers, as