Strategic Choices And Evaluations : Apple Inc.

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Strategic choices and Evaluations

Apple Inc. Leadership
Apple Inc. like any company has undergone changes with regard to its leadership over the years. Steve Jobs, however, the co-founder and CEO of the American consumer electronics company was renowned for his unique leadership style, which was a key ingredient to the success of Apple. Steve Jobs was a master at arranging ideas, art and technology in ways that repeatedly invented the future (Isaacson, 2011). Isaacson stated, “Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly” (2011). Jobs was voted as one of the greatest entrepreneurs of all time by Buniess Week and by 2010 the World’s best CEO by Harvard
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He would tell you that your work, your ideas and sometimes your existence were worthless right to your face…working for Steve was also ecstasy. Once in a while he would tell you, you were great and that made it all worthwhile” (Cruikshank, 2006).

It is well known that Jobs could be arrogant however he possessed many positive qualities of great charismatic leader. He had a clear vision, a passion for the company and its people and the ability to inspire trust. Jobs also ensured everyone else at the company bought into his vision, thus creating a ‘higher purpose’ for the company (Henson, 2014). His passion and sheer determination for Apple is legendary; Jobs said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” This passion was evident for everyone to see and so his employees trusted him; he was able to show them repeatedly his competence in many different areas and wasn’t driven by his on ego (Henson, 2014). Furthermore Jobs was credited with imposing discipline on Apple; an attribute the company had lacked for years (Johnson et al. , 2014). Apple’s leadership didn’t accept easy, it was believed that when the company wins, everyone wins (Merchant and Nilofer, 2010).

In January 2009 Jobs left Apple due to health issues. He would still be involved in major strategic decisions, however COO Tim Cook would handle everyday operations (Johnson et al. ,
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