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Strategic Management Practice and Theory of Uniliver Bangladesh Ltd.

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On
Strategic Management practice and theory of Uniliver Bangladesh Ltd.

Course title: Strategic Management
Course code: MGT506

Date of Submission: 10th May, 2012

10th May, 2012.
Md. Azizul Haque
Course Instructor

Subject: Submission of Assignment.

Dear Sir,
I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate relevant information from all the available sources. I made sincere efforts to study related materials, documents, Monthly Review and Annual Report of the Uniliver Bangladesh Limited.
In preparing this assignment, I have tried my best to make …show more content…

• To illustrate the five forces model of the company.
• To determine the strength and weakness of Uniliver Bangladesh Limited.
• Focusing the PEST analysis of the company.
• To represent the value chain analysis.

1.2 Methodology
For making this assignment most of the data should be taken that reflect actual situation. For this assignment I have collected various types of primary and secondary data. In a disciplined way we can say that the assignment input were collected from two sources-

Primary sources:
Face to face conversation with the employees in Khulna regional office and share their own experience in getting job.

Secondary sources:
i. Unilever Bangladesh Ltd. official web-site ii. Annual Reports iii. Prospectus iv. Brochures

1.3 Limitations
I am lucky enough to get a chance to prepare a report on “Strategic management practice of Unilever.” I tried heart & soul to prepare a well-informed Assignment. But unfortunately I faced some difficulties when preparing this Assignment. I tried to overcome the difficulties. In spite of trying our level best, some difficulties that hamper our schedule assignment.
• Shortage of time
• Limitation of related with the organization
• Difficulty in collecting data
• Confidential data

2. Overview of the Company

2.1 Background

Unilever is a British-Dutch

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