Assignment
On
Strategic Management practice and theory of Uniliver Bangladesh Ltd.
Course title: Strategic Management
Course code: MGT506
Date of Submission: 10th May, 2012
10th May, 2012.
Md. Azizul Haque
Course Instructor
Subject: Submission of Assignment.
Dear Sir,
I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate relevant information from all the available sources. I made sincere efforts to study related materials, documents, Monthly Review and Annual Report of the Uniliver Bangladesh Limited.
In preparing this assignment, I have tried my best to make
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• To illustrate the five forces model of the company.
• To determine the strength and weakness of Uniliver Bangladesh Limited.
• Focusing the PEST analysis of the company.
• To represent the value chain analysis.
1.2 Methodology
For making this assignment most of the data should be taken that reflect actual situation. For this assignment I have collected various types of primary and secondary data. In a disciplined way we can say that the assignment input were collected from two sources-
Primary sources:
Face to face conversation with the employees in Khulna regional office and share their own experience in getting job.
Secondary sources:
i. Unilever Bangladesh Ltd. official web-site ii. Annual Reports iii. Prospectus iv. Brochures
1.3 Limitations
I am lucky enough to get a chance to prepare a report on “Strategic management practice of Unilever.” I tried heart & soul to prepare a well-informed Assignment. But unfortunately I faced some difficulties when preparing this Assignment. I tried to overcome the difficulties. In spite of trying our level best, some difficulties that hamper our schedule assignment.
• Shortage of time
• Limitation of related with the organization
• Difficulty in collecting data
• Confidential data
2. Overview of the Company
2.1 Background
Unilever is a British-Dutch
Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic management (5th ed.). Upper Saddle River, NJ: Pearson Education.
Unit Optional units (choose a minimum of 95 credits) 7 9 10 13 14 16 17 Strategic Marketing Management Managing Corporate Responsibility in the Wider Business Environment Strategic Human Resource Management Managing Financial Principles and Techniques Strategic Supply Chain Management and Logistics Research Methods for Strategic Managers Project Development and Implementation for Strategic Managers 10 10 10 15 15 15 20 7 7 7 7 7 7 7
Just like most of the research, there are two types of data in our project, the primary data, and the secondary data.
Pearce, J. A., II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin
Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic management (5th ed.). Upper
Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr
The paper that I 'm writing will help you to gain information on how Strategic Management and Strategic Competitiveness play hand and hand when dealing with a business. The business that I have chosen to write about is Nike. I have always wanted to know the practices that Nike used to make their business last this long and how have they been so successful. I will explain to you how globalization and technology changes have helped or hurt the company and the major role that it has played. I also plan to construct a plan to see how my corporation could earn above-average returns and increase their gaining potential. I will explain Nike 's vision and mission statement and show how this had allowed them to continue to be one of the most outstanding business in this day and age. In turn, I plan to show how each or stakeholder plays an important role in the success of the corporation.
Carpenter, M. A., & Sanders, W. G. (2009). Strategic management: A dynamic perspective concepts and cases. (2nd ed.). Upper Saddle River, NJ: Pearson Education.
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This document and all of the materials contained within are strictly for study assignment purposes to fulfill MBA course BUSN 620 Strategic Management on August 01, 2011-September 25, 2011 requirements.
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