Essay on Strategic Management on Qantas Airway

Introduction: A major restructuring has been taken by the Qantas in 2013. On 31st March 2013 it was seen that two Airbus 380 flights flew over Sydney Harbour in order to mark the alliance between the Emirates and Qantas. It is known that Qantas is an Australian icon and it has been present in the country since 1920s. Qantas is the flag carrier airline which nicknamed as “The Flying kangaroo”. The airline is based in Sydney and it has a market share of 65% in the domestic market of Australia. It carries

Qantas founded in the Queensland outback in 1920 “ Figure 1 visual depict Qantas in 1920”, Qantas has grown-up to be Australia 's largest domestic and worldwide airline. Registered in the beginning as the Queensland and Northern Territory Aerial Services Limited (QANTAS), further Qantas is regarded as the world 's leading long coldness airline and one of the strongest brands in Australia. Qantas had built a status for excellence in safety, operational reliability, manufacturing and maintenance, and

QANTAS AIRWAYS The Qantas Airways is the largest airline in Australia. Its Human Resource Management operates in the company in four major areas, which are business segments, corporate, shared services, development, and learning. This report gives limelight to the Qantas airways HRM and its role in ensuring perfect operations of the company. It further discusses change management and job analysis and design. The company has undergone intensive change management such as cutting of prices and labor

Strategic Management Content: 1. Background of Qantas 2. Analysis of Qantas External analysis a. What industry is it? b. General environment analysis c. The industry environment d. Competitive environment e. You now have material about opportunities Internal analysis f. The firm’s resources, tangible and intangible g. Capabilities identification h. Core competency analysis i. Value chain analysis j. Weakness k. Pulling it together l. Current strategies 3. Recommendation

Executive Summary: This assignment consists of analyzing the business concepts of Qantas Airways Ltd. The assessment begins with defining the Porter’s Five Force Analysis in respect to Qantas Airways. The assessment also includes SWOT Analysis of Qantas Airways and its competitive approach towards its competitor. The assignment includes understanding the corporate strategy of Qantas Airways in respect to its domestic and international markets. The report also includes accounting policies that are

EXECUTIVE SUMMARY The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates. It shows that, Qantas has a long history and sustainable development but needs to evolve in the global world. ization context, the company has to continue

1.0 Introduction Qantas Airways Limited was founded in Queensland in Australia in 1920, and it is one of the oldest airlines in the world. Qantas is the acronym of the Queensland and Northern Territory Air Services. It is the Australia’s largest airline and Australia’s national airline. Its parent company is Qantas Group. Qantas Group operates the Australian aviation industry, including aviation (stock limited liability company operating international routes and Australia), QantasLink, Jetstar (low-cost

TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 2 COMPANY BACKGROUND 3 EXTERNAL ANALYSIS 4 REMOTE ENVIRONMENT ANALYSIS 5 INDUSTRY ANALYSIS 7 COMPETITIVE ANALYSIS 12 INTERNAL ANALYSIS 13 STRATEGIC GAPS 15 STRATEGIC OPTIONS AVAILABLE 17 RECOMMENDED STRATEGY 21 IMPLEMENTATION PLAN 22 CONCLUSION 23 REFERENCES 24 APPENDIX 1 – Income Statement 25 APPENDIX 2 – Balance Sheet 26 EXECUTIVE SUMMARY The passenger airline industry is very mature and competition

References…………………………………………………………………………….9 Introduction Qantas airline was first set up in Queensland, Australia in 1920 by to veterans. In civil aviation industry Qantas has made their reputation and become the symbol of reliability, security and advanced technology in customer service. Apart from the main business of passenger and cargo transport, Qantas also has many subsidiaries companies including Qantas link, Jet star etc. At the present time Qantas is one of the leading long haul airline companies

Management HR and the practice of Management 1. Evaluate the strategic choices that Qantas has from both a theoretical and practical perspective, and examine how these choices affect human resource planning. 2. If you were in a position to advise Alan Joyce, what would you recommend he does to maintain the commitment to employees and implement HR Planning? Explain your recommendations. Name: HE CHEN Fin No: G1173124X Batch NO: CBM2 1476B Lecture: Mr. John Neo Due Date: 12 March 2015 Word Count: