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Strategic Plan, Part I

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Strategic Plan, Part 1
Diana Percell-Gumbs
BUS/475
August 29, 2011
Ronald Beach

Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business …show more content…

To execute properly the company responsibilities the company will maintain a Code of Business Conduct and Ethics regarding: (a) conflicts of interest, (b) protection and proper use of All Eyez on Me assets, (c) fair dealing (d) confidentiality, (e) corporate opportunities, (f) compliance with laws, rules, and regulations, and (g) such other matters as may be appropriate. The Code of Business Conduct and Ethics should promote the reporting of unethical or illegal behavior and promise quick and reliable action against violations of the Code of Business Conduct and Ethics. Additionally, All Eyes on Me culture is based on three basic beliefs and values in which the store has obtained its success. First, respect for the individual, second, service to its customers, and third striving for excellence guided by the business strategy direction.

Organization’s Strategic Direction

Strategic planning will determine the direction and goals of All Eyez on Me.
The mission, vision, and values will guide All Eyez on Me strategic directions in achieving the business goals and objectives. All Eyez on Me main goals are to attract new customers and recommend opportunities across different channels to continue to deliver excellent customer service while focusing on its utmost priority, which is to increased store performance and productivity. The Mission statement states the business will provide quality name brands clothing for the hip hop nation. The vision

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