Strategic Pl The Canadian Chicken Industry

| Most successful companies utilize business strategic planning to set priorities and goals for the organization's future; outcomes include short-term goals and long-term strategies.  A clearly written, well designed strategic plan can align business units, divisions and employees so that the vision of the management team and the mission of the company can be fulfilled.  As companies evolve and the environment changes it is critical for companies to maintain a disciplined execution of the strategic plan.However, if they are not

Submitted By: Sahil Bhambri (12 DCP-097) Saksham Sharma (12 DCP-098) Sandeep Bedi (12 DCP-100) Sawan Gupta (12 DCP-104) Tanuj Arora (12 DCP-117) Abhishel Bansal (12 DCP-134)

Despite this, Chick-fil-A has posted positive increases in revenue all 40 years the company has been in business, many of which have been double-digit increases. These increases may seem extraordinary, but Chick-fil-A has used a strategy that ensures their success. Another factor which has the ability to have a major impact on profitability is the increasing price of chicken. With the increasing popularity of ethanol based fuels – made primarily of corn – it is becoming more costly to feed and raise chickens, whose main source of food is corn. This new demand for corn has increased the price, which is in turn passed onto the next buyer. It is necessary for Chick-fil-A to address this issue and formulate a plan of action to try to combat these rising costs.

Maple Leaf Foods (MLF), a result of many mergers and amalgamations, has been in Canada for over 100 years. Its operations focus on three core areas: meat products, agribusiness and bakery products. The meat product group is the largest, with sales to about $2.5 billion in 2000. Each business is made up of independent operating companies (IOCs), with each IOC run by a president and encouraged to follow a common set of values. Efforts are underway to optimize vertical coordination of the IOCs. A major concern for the meat product division is the loss of market share in the hot dog industry where average price per kilo is increasing

Chick-fil-A competitive advantage is their religious belief that they implement in their business decisions such as being closed on Sunday’s. Many religions see Sunday as the Sabbath. Sabbath meaning resting day. The Bible states, “The Sabbath is commanded by God to be kept as a holy day of rest, as God rested from creation” (Exodus 20:8 The Old Testament). Even though Chick-fil-A is closed on Sunday’s they make more being opened 6 days a week then their competitor KFC make being open 7 days a week (Peterson, 2015).

The Mc Donald brother’s created a revolutionary idea of how to run a restaurant. They brought the factory system to the back of their restaurant, training employees to do just one thing. Kenner is effective in engaging his audience when he shows viewers an animation of animals coming into a farm house from an assembly line. Kenner was hoping that people would be alarmed with how our food is now be raised and produced. Take the Tyson Company who is the biggest meat packing company in the world. The food industry because of mass production has changed how a chicken is raised. Kenner provides a logical visual example showing his viewers that birds are being raised and slaughtered at half the time they were 50 years ago. The visual demonstration of redesigning the chicken to make the breast larger was meant to draw on his viewer’s emotions as well as bringing a sense of urgency to the cause. Kenner went on to explain how “farmers today don’t own their birds, a company like Tyson owns them from the day they are dropped off until they are slaughtered”. Kenner wants to come off authoritative and interviews Richard Lobb, from the National Chicken Council. Lobb provides sufficient information on how big companies like Tyson have taken over the industry. Lobb says, “in a way we are not producing chickens, we are producing food” (Food Inc.). He goes on to tell us, how the system is highly mechanized and all of the

Whole chickens are very successful in Canadian culture and that is why, with the surplus of chickens, Canada should export whole chickens to Australia. The first reason is for why Canada should export chickens is because Australians love meat with a passion. For example, in 2014, an Australian census was conducted based on the annual consumption of meat. Australians, per person, on average consumed 90.21 kg worth of meat. In comparison, the U.S. consumed 90.04 kg of meat per person, See graph “An appetite for meat.”

Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an

Jim Disbrow and Scott Lowery opened up their first Buffalo Wild Wings near the campus of The Ohio State University. However, at the time, the restaurant is known as “Buffalo Wild Wings & Weck” (Weck is in referred to a type of sandwich roll that was originally used for the restaurant’s sandwich offerings). Within the next twelve years, the two entrepreneurs grew the restaurant chain to thirty-five restaurants. Unfortunately through rapid expansion the restaurant chain was exposing itself to potential bankruptcy-inducing debt. In order to gain financial stability, in 1994, Sally Smith because the Chief Financial Officer of Buffalo Wild Wings, two years later, she became the Chief Executive Officer of the restaurant chain. Under Smith’s leadership, Buffalo Wild Wings avoided financial pitfall of bankruptcy. According to their corporate website, in effort to target a larger audience and build their brand, Buffalo Wild Wings removed the “Grill & Bar” from its name in 2012.

Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities as well as emerging market conditions and opportunities. This process begins with a clear company mission statement. However, this is only a small piece of a dynamic and perpetual process. Other activities involved with strategic planning also include setting supporting organizational objectives, designing a sound product mix as well as coordinating functional strategies. Strategic planning works to set the groundwork for the rest of the subsidiary planning functions in the company.

How might Wings and Legs combine a lean and agile approach in its supply chain?

Treating all of Canada as one market has many advantages. A company typically implements a global strategy when it wants to save money. A company can be more effective when it sells the same products to every market, because there is no extra time spent on differentiating the products per market, which means there are also no extra costs. Money is saved from buying in bulk and having a standard packaging. In return, the company can put more focus on the product and work towards changing and enhancing the product. The case states that the market share of Saralyn Mills has increased in each of the product categories in which it competes. By implementing a standardized strategy,

Through this case, other companies absolutely can learn from Canada Goose’s strategy. To be able to develop and expand the company internationally successful, Canada Goose has done its marketing research carefully that concentrate on four P’s, which involves product, price, promotion, and place. Its products might have the same styles with others; but it is very smart when playing with the quality game. All goods are promised to make with the top quality raw materials and craftsmanship to provide the best performance. Hence, each jacket usually costs from $500 to $1200. It may sound expensive, but customers will get what they pay for. Furthermore, to be more exclusive, the company is doing “ Made in Canada” commitment. All products are produced

and of the information decoupling point? How do they relate to each other with respect

In future maintain 5% of stores as mini-supermarkets in her development target. 759 STORE did its best to conduct “lower margin with high turnover” policy. Through this 3 years effort on active developing direct import model, it was grateful that 759 STORE had not only built up supplies with food distributors and manufacturers of Japan and other countries, but also a smooth import operation with substantial procurement scale. To avoid any conflict on product price setting with traditional market players, the Group would take further step to increase the proportion of direct import and much fully exclude the supply of local suppliers who were difficult to have price negotiation with and did not allow 759 STORE to set product prices independently. Exploring new products in all angles and without limitation, our procurement team continued to source wide varieties of import product for Hong Kong residents’ enjoyment, where around 80% of them was food products and 20% of them was household and other products, hoping that our