Strategy Development at Castle Press
Andy Bailey and Julie Verity
The two cases, New Town Council and Castle Press, illustrate the process of strategy development within different organisational contexts. Both cases are based on the views of the strategy development process as seen by members of the respective top management teams. The Castle Press case describes how five members of the top management team view the process. Both cases are con structed around two general themes. The process of strategy development and the organisational context in which it takes place.
The two cases illustrate differences in the strategy development process, demonstrating that the pro cess of managing strategy development in one organisation
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Only two years before, however, the team was much bigger:
Two years ago, inherited a TMT of twelve people. It was impossible to discuss strategy with that number of people. Six months later, three key people and myself 'retreated' for a few days and thought about what we needed rather than what we had. The outcome was implemented about eighteen months ago. We now have a TMT of six people and the focus of our meetings is higher level discussions and strategic planning.
MANAGING DIRECTOR
As a group, the TMT thought that they were compatible and rarely in conflict with each other. The col lective criticism of team meetings was the danger that discussions gravitated towards the operational rather than the strategic, since this was the one time that team members found themselves together in one place at one time. The finance director (only two years with Castle Press) noted that he could bring a different contribution to the team's discussion:
I think we were very internally focused. It is easier when you come from outside the organisation and from this position I can be constructive. I'm the only person on the Team who hasn't been with Castle Press for the past twenty years, so I do have some useful external benchmarks. FINANCE DIRECTOR
A TRADITION OF PLANNING
Planning had a long history at Castle Press and was an
There are a gazillion companies out there, but some stand out. Whether it is because of their popularity, affiliations, history, profile or service, one factor simply makes or breaks a company; it’s strategy management process.
Communicate: Communications laterally, up and down is essential to ensure we are operating as a team in the operational and strategic environment. Gaps in communication create chaos. Pro-active communications create an environment of transparency and a foundation of trust. I need the good news along with the bad news to have a holistic view to make effective decisions. Your honest approach to
There has been a large amount of research into what strategy is, since Michael Porter’s perennial work in the 1980s. Studies done on the execution of strategy have been far less numerous. However, there is one major understanding about the execution of strategy. The execution of strategy is a vital part of success in business. A summary of many myths surrounding various strategic executions will be outlined, along with their subsequent analyses.
There are many communication channels available for TD's leaders to communicate corporate strategy, updates to the mission and purpose. Some of the channels are direct e-mail communications, leadership hosted town hall type meetings, intranet posting and internal chain of command communications. When delivering vision and strategy, TD keeps the message very simple keeping in mind the customer and the employees. The relevance is always explained within the communication embedding a deep meaning.
The first step to analyse strategy is to perform a SWOT analysis. As Daft and Marcic (2011) believe “Formulating strategy often begins with an assessment of the internal and external factors that will affect the organisation’s competitive situation.” (Daft and Marcic, 2011, p.155). So this is where I will begin the analysis.
Ok! My Staff! Like I mentioned, I have sat down with my Staff, Section and Division Chiefs. We have had a few good discussions. On top of us developing the “Vision” together, they also are in a 100% agreement with my ‘Expectations’ and my ‘initial projects’ that we are going to focus our energy towards.
An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.
Change in one of the market risk may result in changes in another, which can affect how Walmart price the product for consumers and it also affect the value of the cost leadership initiatives. By using cost leadership to leverage operating expenses, increasing productivity and sourcing goods globally at low, low cost will maximize returns on capital invested. Walmart execute a tight financial expense control and a strong inventory management along with cost leadership and financial discipline will gives Walmart more profitable returns (Walmart 2010 annual report).
Before the invasion to Iraq and during the war, many Americans were misinformed about the Iraq issue. They played a significant role in building and maintaining the support for this military operation. A study called Misperceptions, the Media and the Iraq War by The Program on International Policy Attitudes (PIPA) showed that many people held misperception about three main topics: involvement of the Iraqi government in 9/11 and Al Qaeda, evidence of the weapons of mass destruction, and favorable views of world public opinion. According to their polls, 57% of people thought that Iraq was directly involved in the 9/11 attacks or gave substantial support to Al Qaeda. Moreover, 22% of respondents believed that weapons of mass destruction were found in Iraq after the war and that Iraq actually used weapons of mass destruction during the war, and one-third thought that world public opinion has approved of the US going to war with Iraq.
‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’
Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.
‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment
A strategy, according to Robbins and Barnwell (2002, p. 139) is “the adoption of courses of action and the allocation of resources necessary to achieve the organisation’s goals”.
Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.
Wake up. Feet on the floor by 5:30 AM. Walk a mile. Eat breakfast. Do push-ups, jumping jacks, then push-ups again. Run. Go to class. Smoke break, coffee break. Back to class. Have lunch. Learn about safety. Eat dinner. Sleep. Repeat.