Strengths And Strategy Of Adtha Group: Aditya Birla Group

2.Competitive Advantage – It includes the best product of an Organization in the competitive market.

* Resources and capabilities serve as a source of competitive advantage for a firm over its rival.

The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram Birla, headquartered in the Aditya Birla Centre in Worli, Mumbai, India. It operates in 40 countries with more than 120,000 employees worldwide .The group was founded by Seth Shiv Narayan Birla in 1857. The group started its career in sectors such as viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India), BPO and IT services.

We are identifying the strengths and weaknesses those are making the internal resources and capabilities to get the competitive advantages such as

They must have the resources, competencies, and capabilities to attain the competitive advantage. It must develop a value to have a competitive advantage.

Threats - ‘a challenge posed by an unfavorable trend or development that would lead (in absence of a defensive marketing action) to deterioration in profits or sales’.4

Stars are in the upper left-quadrant, which are products in high demand. They are market leaders that require large amounts of cash to maintain their competitive posture. Stars generate large amounts of cash and should be given the resources needed to defend their current market share. If their market share stays strong over a long period of time, these items will eventually become cash cows.

Aditya Birla group is a US $41 billion multi-billion conglomerate; headquarter in Worli, Mumbai, India. It is third largest Indian private sector conglomerate after Tata group and reliance group. It is in the league of fortune 500, having an employee force over 120000, belonging to 42 nationalities, over 50% of its revenue comes from overseas and it operates in about 36 countries.

Some products on the other hand may be used to generate cash since they lack the ability to grow but spawn excess financial resources. They are seen in the Boston consultancy Matrix (BGC) as cash cows which are low-growth, high-share business

2. 3. 4. 5. Threat of New Entrants (or barriers to entry) Supplier Power Threat of Product Substitutes Buyer Power Intensity of Rivalry

2. Industry attractiveness is the presence or absence of threats exhibited by each of the industry forces. (Cook, 1995) Based on this

A threat is any action or incident with the potential to cause harm to an organization through the disclosure, modification, or destruction of information, or by the denial of critical services. Security threats can be divided into human threats and natural disaster threats, as the following picture illustrates.

Strength is something a company is good at doing or an attribute that enhances its

Opportunities: Opportunities are the external factor in which a company can expand in the market. Every companies has their own opportunities. Some of the opportunities of Colossus air are:

Strengths can be defined as resource advantages over the competitors and the needs of the market