Success With An Online Shoe Store

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

TOMS Shoes is a most humanitarian organization; they are a for – benefit business with a major heart. The organization was established by Blake Mycoskie in 2006. Mycoskie set up the organization after he saw outrageous destitution in a few nations including Argentina as a hopeful of the "Astonishing Race Contest" on CBS Television. Amid this occasion he saw villagers youthful and old who couldn 't bear the cost of a solitary match of shoes. In mid 2002 he found the agreeable and one of a kind ranch shoe worn by local people known as the "Aspartate". (TOMS.com) Mycoskie formed a shoe after this style, one that was adaptable, strong yet great and comfortable and had them fabricated in Argentina. At that point Mycoskie came back to the United States equipped with the shoes and a commendable mission. His central goal and one of a kind business proposition included approaching retail locations to offer his TOMS shoes, then for each match of TOMS sold he would give a couple of TOMS to a youngster in need. A Los Angeles boutique, American Rag, had confidence in the story behind the shoe and turned into Mycoskie 's first retail client. "Amazingly, that end of the week gathered him $88,000 in requests. Two years after authoritatively building up TOMS Shoes, the business had "$9.6 million in income." (TOMS.com)

The store that is being analyzed is Steve Madden, an Omni-channel marketer. Steve Madden is a publically traded footwear company that was founded in 1990 with an investment of $1100 from Steve Madden. From a factory in Queens, New York, Steve Madden has revolutionized the shoe industry and is sold in over 80 countries worldwide. With years of experience as well as unique and creative designs, Steve Madden has displayed how significant willpower and understanding of trends can result in millions of customers worldwide (About Steve Madden). Steve Madden has become a true lifestyle and has now expanded into selling other items such as accessories and handbags. The company is continuously growing, with 120 stores

Zappos’ primary selling base is shoes, which accounts for about 80% of its business. There are currently about 50,000 varieties of shoes sold in the Zappos store, from brands like Nike, Ugg boots, ALDO Shoes, and Steve Madden heels. They also serve the niche shoe markets, including narrow and wide widths, hard-to-find sizes, American-made shoes, and vegan shoes. In 2004, they launched a second line of high-end shoes called Zappos Couture.

Founded in 1999 by Nick Swinmurn, Zappos.com, initially named ShoeSite.com, has grown from an inventory-less, “drop-ship” shoe sales website that connected customer orders with shoe suppliers to an Internet shoe mega-retailer that recorded a reported $2.1 billion in revenue in

Introduction: Shuzworld is a national retailer based in Omaha, Nebraska that focuses on selling shoes, boots, and sandals. In addition, the company produces its own line of products that include work boots, sandals, rubber boots, and rainwear; along with sport and adventure footwear (MindEdge, 2014). The purpose of this report is to provide recommendations based on several analyses involving the company’s workflow, costs associated with a new product line, and the staffing plan at the Shanghai plant.

Zappos has created a very structural attractive company. There is a lot of room for growth with the recent purchase by Amazon.

Identify the type of retailer that Nordstrom 's is classified as. Describe the characteristics it shares with other retailers of this type.

Unfortunately, many online retailers have begun to catch up with many of these core competencies. The concepts of next-day delivery and “above and beyond” customer service are no longer the “WOW” factors that they may have been five years ago. However, the relationships that make up “Powered by Zappos” are tough to beat and give the company a competitive advantage through its supply web. At the time of this case, Zappos still holds the niche of being an online shoe expert, but companies

Understanding Zappos high regard to corporate culture and customer satisfaction, they take screening for new employees very seriously and have methods to select only those individuals that will promote their corporate philosophies. Even with Amazon.com’s acquisition of the online retailer in 2009, Zappos.com culture and customer loyalty are as strong as ever.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

Throughout the past several years, since our companies merged, both organizations have benefitted from each other’s pool of core competencies. As a result, consideration has been made to move the merger further by combining our two web presences. Up until now, we have been able to share each organization’s strengths while keeping each company dynamic separate to allow us both to succeed in terms of what we do best. For example, although Amazon.com is fantastic in its ability to provide vast product lines, speedy delivery, and customer convenience, Zappos.com prides itself on a different approach. Zappos.com prefers to focus upon developing rapport and deep customer

* Most importantly, always stay on top of the latest trends in the style of women 's shoes.