Musical artists across the globe have used a multitude of methods to earn money including CDs, vinyls, and cassette sales. Overtime, new forms of profit and exposure have come into the mix. Artists have lost money due to the changes in the music business. New forms of music distribution includes streaming, downloading, merchandise, and touring. Yet, financial needs also play a role within the music business. Financial methods include endorsement deals, sponsorships, and advertising. Each of these methods may benefit the corporations and the artists. Yet, they do not have a positive impact upon the amount artists earn. Therefore, advertisements, endorsement deals, and corporate sponsorships can bring forth inimical results.
In Selling Out
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She states, "It is now accepted, and even necessary to promote products for sponsors in order to sustain a career in the music business." Describing not only the need of endorsement deals, corporate sponsorships, and advertisements, but it describes how the forms of sustaining a career in the music business have evolved over time. However, these forms of sustaining a music career can cause Brobdingnagian damage to an artist's image. As stated in The Changing Landscape of the Music Business, "when bands take on corporate sponsors they may lose the image they have worked to create." Thus, pointing out that by an artist amending their image can lose their foundation (which is their image and a vital part of an artist's …show more content…
For instance, Jacob Carter states, "A band can make hundreds of thousands of dollars by agreeing to promote a product or license its music for use in advertisements, but there are many ways that this can backfire. Alex Scally, instrumentalist for the indie-pop duo Beach House, notes that when bands take on corporate sponsors they may lose the image they have worked to create." Thus, elucidating that there are cons that must be paid attention to. In the article Selling Out Not Worth the Risk the author Darrius Johnson states, "Over-exposure is a huge risk for popular bands who license out their music as well". This meaning that the choice of an artist to immerse himself or herself in divulgence can destroy not only the image of the artist, but the popularity of the artist (resulting in lack of income as well).
Furthermore, an artist that is to adopt the new forms of earning money can destroy an artist's career. The new forms of earning money (endorsement deals, advertisements, and corporate sponsorships) can and have caused artists to lose income and fans. By signing a contract, promoting businesses and their products, and giving ownership of their music to a music corporation the career of a musical artist can be demolished. Therefore, artists should
Guess What! In this article, about “Should Musicians Change Their Tune” Jacob Carter questions if musicians should sell their music on apps. Darrius Johnson describes up-coming artist getting signed by endorsement deal and getting distracted by not focusing on their music. And Stacia Coates states musician being advertise in commercial to promote their music. I argue the use of musician in advertisement because it helps them promote their music, and gain money.
Your manager also helps you develop who you are as an artist; your personal image is being developed here. Do you begin to appear in public with other artists of the same level of success? Do you volunteer time and services for charitable purposes and do you begin to identify those charities whose interests you feel you can advance by your involvement? (Thall, 2006) This image will develop and change overtime due to the music industry environment and the people you become associated with along the way.
With the fast rising technology and the closer world community, the music industry has changed dramatically in this modern world. In this case, I will choose an American rock band Paramore as a case study. I will first start with an overview and a brief history of the band, afterwards I will focus on the main four music business areas, which are Artist Management, Record Companies, Music Publishing and Live Performance, examining how they operate in the industry and their relationship between each area and with the band. Finally, I will finish up with a conclusion and my own views.
I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and
According to the passage, “Sources 3: The New Necessity in the Music Business” it states “the idea of “selling out” by accepting corporate sponsorships or licensing out songs was seen as a sure-fire way to lose credibility and respect in the eyes of fans.” This quote displays how choosing the right path towards earning a decent percentage of sales might not even be the smartest path to take. Successful artists are able to get themselves known by having supporting fans listening to their creative tunes and without those fans, people lose interest in the music, lowering the artist’s payment from sales. Despite the fact that, commercials may start up an artist’s career, artists making it big on their own, is an even better story to
The current music industry is a hard business for all musicians, whether they are a new artist or even a popular radio artist. Modern times have radically changed the way that musicians now make money. Past musicians used to be able to make a living simply by selling their music and playing a few major concerts to survive and even lives some luxurious lives and not really have to focus on anything except the art that they were creating. The music industry has transformed from being an art to becoming a challenging business job for anyone involved. Today, most musicians have to also be able to handle managerial business to get anywhere and make money or find someone to help them. Current musicians need to do more than just sell music
Within industry there is revolution. Innovation for development and a burning desire for further progression must be realized or risk of failure increases exponentially. Does consistent hard work not correlate with well earned success? Does perseverance parallel evolution? The music industry is not impervious to failure and its institutes must evolve to survive in an ever-changing world of technological advancements. These advancements are utilized and implemented industry wide, including via event promotion to solidify the future of music as a whole. Event marketing, albeit not a “modern term”, has proved vital to the music industry time and time again as it constantly evolves as the music industry business model is redefined. Event marketing and promotion has been defined and consistently redefined as use of technologies upturn.
Many people have dreams of being a part of the music industry and becoming successful musicians, but do not seem to do the research necessary to make the dream come true. The music industry is a branch of the entertainment industry and is where music, whether it is recordings or performances, is distributed and sold to the public. One of the problems is that people do not realize the risks that come with being a part of the music industry and being a musician. There are many factors that come into play when deciding to pursue a career in the music industry. Factors would include having noteworthy knowledge of music, originality, publicity, and business entitlement.
Music has become a center piece of life; however it comes with a vigorous price unknown to most of the public. The music industry is littered with corruption. My proposed research problem focuses on the manipulation and control the music industry has upon its artists through an unescapable 360 deal, which in and of itself is not only reducing an artist to almost indentured servitude, but also cripples record labels themselves. The 360 deal is a common mandatory contract record labels utilize to financially support an artist. This includes advances and funds for promotion, touring, and marketing, all which the artist has to pay back to the label. I believe this problem is significant and warrants further research because the record labels are unconstitutionally taking away artists rights in favor of their own greed, in turn, leaving the artist without ownership of their own songs, money, and rights to royalties.
Questioning the correlation of commercial success and true artistry began in the light of mainstream music. Mainstream music has been given a negative connotation due to the supposed lack of originality of the artists. Repetitive chord progressions and meaningless lyrics compose the majority of “mainstream music,” making each song sound like the next . Despite these patterns in music, artists still ventured outside of what was societally normal and created music that was unheard of. Despite the potential risks in being an individual in the music industry, several groups achieved high success and maintain the popularity in the present. Creativity and commercial success can definitely exist alongside one another, and this paper will prove that through the music of the Beatles, the performance styles of David Bowie, and the grunge movement in Seattle which was fueled by Nirvana.
According to the article "The Changing Landscape of the Music Business", by Jacob Carter, it states that "A band can make hundreds of thousands of dollars by agreeing to promote a product or license its music for the use in advertisements." Carter explains that in some cases, artists can make lots of money by using their music in advertisements. Although, not all artist can make enough money off of their music. Many people think that when musical artists use their music in advertisements, it’s a good way to put their music out there. In the article "The New Necessity in the Music Business", Stacia Coates says that "For artists serious about their careers, turning down any form of corporate sponsorship or licensing agreements could be a mistake.
Most popular music today is driven by violence and sex. These musicians put out albums that glorify violence and promote causal sex. When the albums are being produced, the artist does not think of how it will affect the perspective merchant. When
“Before the days of YouTube and the Internet, a band 's chances of striking it big depended on record companies. If a band was lucky enough to get a record deal, it gained access to a label 's vast resources and connections. The company paid for the band 's studio time, … and got its music played on the radio, reaching millions of record buying Americans” (Majerol, 1). Now, anyone with talent can post a video of themselves and become an internet sensation, only to then receive a deal with a label to continue growing their career. The issue is, with the Internet came digital downloading, and with the growing popularity of digital downloading came illegal downloading, known as Digital Piracy, which has affected the music industry greatly. This issue affects everyone involved in the Music Industry. From the small CD store owner to the Artist on stage, everyone has and continues to be affected by the growing popularity of digital downloading services. Artists, producers, and songwriters lose an estimated 12.5 Billion USD every year to illegal digital music services. Further, the economic impact from [digital downloading] is an estimated loss of 2+ Billion USD (Storrs, 1). This money affects the “little guys” in the industry and the average worker within the industry.
There are several ways in which art is commercialized; especially within the music industry. Classic bands such as the Rolling Stones and Bob Dylan were criticized for allowing companies to use their material to sell products and services. However, this is a common avenue for a musician or an artist to profit from their works. Many companies are willing to pay a hefty premium to have their products associated with music that has broad emotional appeal to many potential consumers. However, many people feel that when an artist licenses their material it is a loss of integrity and that something is lost by the commercialization of their songs.
The internet is an important tool for these singers to reach out to his or her fans. Websites such as Facebook and Twitter have been used as a way to do so. The internet has been used as a haven for illegal activities as well, one of them is piracy. When one mentions the internet, the first matter that comes to mind is piracy. The number of cases of online piracy has skyrocketed in the last few years. Websites such as The Pirate Bay and Mininova have been instrumental in this uprising of universal outcry for changes in copyright laws. Of all the types of media, books and music have been two of the most pirated. Full music albums are available to download for free on websites and eBooks have been pirated in large quantities. This movement of online piracy has influenced the population. Buying music is unheard of and ridiculed, while books are now downloaded more than they are bought in stores. This trend of electronic downloading instead of the old fashioned buying from a store has influenced our society immensely. Not only does it make books and music more affordable, it also makes it much more convenient for users, as they can gain access to full albums of music and books from the comfort of their homes. However, this trend of piracy also has its downside. Lesser known artists and authors whom need the sales from their books and music to make a living are now unable to because their works are publicly available for free on the internet.