Supply Chain Model Improves Relationship Management

1695 WordsAug 26, 20157 Pages
Target’s Supply Chain In today’s business world, gaining and maintaining a competitive advantage is key to longevity in business. The goal of a given business is to meet the expectations of its customers better than competitors whilst increasing revenue. Implementing an effective supply chain model can serve to increase efficiency whereas implementing an effective demand chain model improves relationship management. The purpose of this paper is to demonstrate an understanding of the supply chain and its relationship to the demand chain by analyzing the Target Corporation’s supply chain and assessing its efficiency and if it meets demand chain expectations. Ranked at number 92 on Forbes 2015 world’s most valuable brands, Target Corp was founded by George Draper Dayton in 1962 and headquartered in Minnesota. Target grew from 977 stores in early 2000 in 46 states to 1,790 stores, including the Super Target and City Target footprints, in 49 states in January 2015. Earlier this year, Target decided to close its 133 Canadian stores less than two years after opening the first one in 2013. Critics believe blamed a “dysfunctional supply chain” as Target’s Achilles heel (SupplyChain247). Overview of Target’s Supply Chain Target’s purpose and belief, as clearly stated on its website, is that Target’s guest should “expect more, pay less”. It is this organizational philosophy that has propelled this retail giant to quick success. Target desired that each of its guests (customers)
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