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Swot Analysis And Johari Window

Satisfactory Essays

Swot Analysis and Johari Window

Guggula, Amarender Reddy

California University of Management and Sciences

Dr. Bernard Grenway

SWOT ANALYSIS:
• Swot Analysis is a technique that empowers a team or individual to move from regular issues and traditional procedures to new prospective.
Swot analysis helps us analyze the strengths and weakness, and the opportunities and threats of a particular business organization.
• The Swot Analysis system is a very important and helpful tool to use in marketing management and different business application.
• As an essential device its authority is a fundamental requirement for the advertiser, entrepreneur or specialist.
• This technique was created by Albert Humphrey has done a research project at Stanford university during the 1970’s.
• This tool is specially used to determine the strengths, weakness, opportunities & threats of a business organization.

Strengths:
• The characteristics of the group or team or a business that can overcome the competition with other companies in the present trending market.
• The capabilities of the team, product quality and their service, financial resources.
• Examples: good marketing skills, proper management skills, dedicated employees, surplus financial resources, thrive to maintain the brand name, maintain lower prices than other companies in the market.

Weakness:
• The place where the firm has a disadvantage with other competitors.
• Weaknesses is the factor which doesn’t

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