Issues Analysis
S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) Analysis
A S.W.O.T. analysis should occur at least semi-annually, as it will aid in pinpointing key internal and external issues, as well as it will help the hospital to develop strategies for marketing plans. To become the best and most successful hospital tomorrow, it requires an understanding of where the hospital is today.
STRENGTHS:
A. An experienced management team with an average tenure of more than 20 plus years.
B. Governing Board with average of 15 years of service to the hospital.
C. PMH has a high occupancy rate and remains at full capacity (beds) most of the time.
D. Good cash flow and margins. PMH is financially stable.
E. An extremely busy (over capacity) Emergency Room.
F. A positive reputation – Presently, PMH is the preferred hospital out of the three hospitals located in the community.
G. Location and available land to expand. The location of PMH makes it easy for patients to access the hospital. Furthermore, PMH owns 50 acres of vacant land that adjoins to the existing hospital property and there is no mortgage. This property was bequeathed to the hospital from a prominent member of the community upon his death last year. This additional land allows for future expansion.
WEAKNESSES: (avoidable or improvable factors)
A. Most of PMH’s staff is aging and approaching retirement age.
B. Due to the long length of service of the previous CEO (27 years), the management team and
A comprehensive satellite health clinic will reduce admissions, as well as re-admissions to the current single hospital within the county. This extra resource will reduce the possibility of competitors moving into the area, specifically those from neighboring hospitals that could bring the needed services that PMH is lacking and looking to provide. Additionally, consumers feeling forced to travel out of the area for care, or those facing the potential of being transferred out of the area due to the severity of the case as a result of inadequate primary and preventative care, or lack of space will diminish through these efforts.
SWOT-As we learned swot stands for strengths, weaknesses, organization, and tasks. This is used in all firms to make necessary changes. This is especially useful in healthcare organizations. The Hartford (2017, n.d.), states that ‘A SWOT analysis examines four aspects of performance that typically determine the success or failure of a company, employees or even an individual. It’s one task/variable to make a list of your company’s strengths, weaknesses, opportunities and threats. It’s another task/variable to take that information and develop a plan of action,’ (The Hartford). In the healthcare setting where I volunteer once a week the area of improvement desperately needed is communication. This
Opportunities Abilities to expand in hospital departments and health care services in facility. Location of hospital serves a large population area. Easy of public transportation to the hospital.
to the Veterans who have served our country. As the organization moves forward they envision
Pocahontas Memorial Hospital is a rural county hospital located in Buckeye, West Virginia meant to be the first choice in integrated healthcare for the community they are serving (Pocahontas Memorial Hospital, 2014). Due to the limited amount of hospital beds and rural status of the community that it is serving, a market analysis is needed to determine the true needs of the community. Therefore, the market analysis will ensure that the small amount of money they have will go to the correct products, services, and ventures that are truly needed.
Pate Memorial Hospital is a 600-bed, independent, not-for-profit, self-supporting hospitals. PHC, an ambulatory health care facility, was opened by PMH. Sherri Worth, a new assistant administrator of Pate Memorial Hospital in charge of the PHC, was told that a firm plan establishes a clinic five blocks north of PHC. It is a big competitor for PHC. On the other hand, financial problems, Short service hours, long waiting time and lacking of gynecological services are all be the problem faced by Worth. Therefore, Sherri was requested to analyze the PHC’s performance and take Medcenter, a possible competitor, into consideration which either did or not opens a clinic in north.
hospital’s leadership and physicians total asset control. Customization of the facility and control of the facility is a definite advantage. Appeal While renovating existing facilities should be more cost effective, it is still a short-term solution. A newly designed facility is a long-term initiative. New facilities bring in future concepts and all kinds of opportunities for new services. One of the other primary advantages to a new facility is that it has appeal to physicians, future recruits, current employees, and potential hospital donors. New facilities appeal to community investors as well. Financial According to one commercial real estate acquisitions and marketing manager, the assumption that leasing real estate costs less than building or buying real estate assets is completely fallacious. Because hospitals use different
In the same county of Etowah, there are three competitors: Gadsden Regional Medical Center, HealthSouth Corporation and Mountain View Hospital. Of the three mentioned institutes, Gadsden Regional medical Center (GRMC) is the main competitor that targets the same population as Riverview Regional Medical Center (RRMC). Both centers share medical professional privileges and both share the same geographic location. However, RRMC maintains the advantage of being owned and managed by Health Management Associates (HMA) which has proven to be reliable and successful in the management of rural health care organizations and continuously improve revenue.
The most direct threat to ELH is the strong community competitor, Creekside Trails Hospital. It is a 45-bed, for-profit facility located 35 miles away on the other end of the lake and is 50 years newer than ELH having been opened in 1995. It is a for-profit organization and offers more specialty services, namely cardiology care. This threatens ELH’s livelihood not only by creating a more appealing alternative for citizen seeking medical attention but also by becoming a viable option for current ELH staff looking for a more stable and promising place of employment.
An organization such as the Oregon Association of Hospitals and Health Systems (OAHHS) is established to help Oregon hospitals understand how to best serve their unique communities, while continuing to reach state-wide goals. OAHHS currently has a primary goal of helping Oregon hospitals to reach the Triple Aim determined by healthcare reform: improving the quality of patient care and population health, while reducing the per capita costs. This type of organization completes ongoing analyses of their business, on a regular basis to ensure that they are communicating the most up-to-date information to the hospitals of their state. A SWOT analysis is one type on analysis that can help them to determine internal and external factors, including environmental and marketing challenges that may need addressed.
Opportunities – Lansing is a growing Metropolitan region. Due to population growth, there is a constant opportunity for Sparrow to grow. The hospital has enough
Managing demand and capacity: MGH could forecast the demand and research the bottlenecks in each area of process flow diagram (Exhibit 8) such as surgery room, Ellison 8 rooms, SICU floor bed, and other hospital beds. Based on the research, they can increase or decrease the resources such as staff or beds or even expand the facility. They need the data to forecast and manage the capacity. Without the data, it is impossible to manage the capacity. So MGH need to start collecting data to better manage the demand and available capacity. However, this would not help solve the current immediate problem in hand to improve the process and reduce costs.
Since 1993, the Truven Health 100 Top Hospitals program has used both independent and objective research to guide hospital and health system performance. In this process, they analyze public data sources to compare hospitals to similar organizations. The 100 Top Hospitals program uses a balanced scorecard that incorporates public data, proprietary, peer-reviewed methodology and key performance metrics to arrive at an objective, independent analysis of hospital or health system performance. This research measures performance, organizational alignment, progress
Columbus Regional Hospital (CRH), a non-for-profit organization with 225 beds, is the system’s star facility (Columbus Regional Health, n.d.). CRH has a Privacy Excellence Award, and the National Committee for Quality Assurance recognized CRH for outstanding patient-centered medical home practices (Columbus Regional Health, n.d.). Additionally, the Becker’s Hospital Review named CRH as a great community hospital, and Thomson Reuters acknowledged CRH in the top 100 hospitals (Columbus Regional Health, n.d.). Moreover, CRH is one of the most beautiful hospitals in America (Columbus Regional Health, n.d.). They provide emergency and surgical services and comprehensive care in many specialty areas, such as, mental health (Columbus Regional Health, n.d.).
Who are Shouldice Hospital 's primary customer groups? What are their principal needs and preferences?