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Swot Analysis In Hospital

Decent Essays

Issues Analysis
S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) Analysis
A S.W.O.T. analysis should occur at least semi-annually, as it will aid in pinpointing key internal and external issues, as well as it will help the hospital to develop strategies for marketing plans. To become the best and most successful hospital tomorrow, it requires an understanding of where the hospital is today.
STRENGTHS:
A. An experienced management team with an average tenure of more than 20 plus years.
B. Governing Board with average of 15 years of service to the hospital.
C. PMH has a high occupancy rate and remains at full capacity (beds) most of the time.
D. Good cash flow and margins. PMH is financially stable.
E. An extremely busy (over capacity) Emergency Room.
F. A positive reputation – Presently, PMH is the preferred hospital out of the three hospitals located in the community.
G. Location and available land to expand. The location of PMH makes it easy for patients to access the hospital. Furthermore, PMH owns 50 acres of vacant land that adjoins to the existing hospital property and there is no mortgage. This property was bequeathed to the hospital from a prominent member of the community upon his death last year. This additional land allows for future expansion.
WEAKNESSES: (avoidable or improvable factors)
A. Most of PMH’s staff is aging and approaching retirement age.
B. Due to the long length of service of the previous CEO (27 years), the management team and

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