Swot Analysis : M & S

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SWOT analysis can be used to describe and analyse a company’s internal capabilities in relation to its competitive environment. A strategy behind

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John Lewis is a British department store that operates in the United Kindom and is well known for its ‘Never Knowingly Undersold’ policy that brings quality products to the UK high streets and online shopping. A SWOT analysis is intended to analyse the organisation 's current status and its potential for the future. Morrison (2011, p. 158) states that a “SWOT analysis is a strategic tool used by businesses to assess the organisation 's strengths, weaknesses, opportunities and threats.” Using a SWOT analysis will encompass a detailed evaluation of the organisation for John Lewis, which could be used to benefit the company in the future. As Wetherly & Otter (2008, pp. 24-25) says “The capacity of a business to take advantage of opportunities and resist threats will depend on its internal strengths and weaknesses.” But if John Lewis has the internal strengths to undertake a change a SWOT analysis will help as it was “designed to enable an organisation to take into account internal and external factors that may affect its strategic planning decisions and thus improve its prospects of success” (Harrison, 2014, p. 6).

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I to found SWOT analysis to be enlightening and useful in finding the strength and weakness of my company. Though, the ability to keep a forward looking attitude is very health, but understanding why failures happen is very important too. It may be a sign that people within that organization are miscommunicating with each other. Addressing this issues now may avoid future problems in the future.

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A powerful tool in assessing and sizing up a company’s strengths, weaknesses, market opportunities, and external threats is the SWOT Analysis. By utilizing this tool, a company can base its strategy on its strengths to gain a competitive advantage in the market place. The SWOT Analysis also helps the company identify its weaknesses, therefore enabling management to address the issues and find solutions to improve or minimize the problems. Through this tool a company is also able to identify market opportunities and external threats, allowing management to assess, plan, and execute a strategy that would give them a competitive advantage over its rivals.

SWOT analysis will assist to examine internal capabilities of Marks & Spencer. The resulting examination means to take a gander at the strengths, weaknesses, opportunities and threats looked by M&S (Schaffer, R., Et al. 2012).

To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunities and threats.

A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies.

SWOT Analysis: SWOT analysis is used to strategically plan and identify a company?s internal strengths and weaknesses and the external environment that creates opportunities and threats. Company?s use their external opportunities to reinforce internal strengths and improve internal weaknesses in an attempt to achieve organization goals. The internal factors of strengths and weaknesses are measured by its impact on the goals and objectives of the organization. A company's strengths are its resources and any other developments that can create a competitive advantage. Some of the internal factors are part of the marketing mix - product, price, plan, and promotion. The non existence of specific strengths may also be categorized as a

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

To understand how a SWOT analysis can be used to understand a company you have to understand what a SWOT analysis is and what makes it powerful. The acronym SWOT represents the areas of a business plan, Strengths, Weaknesses, Opportunities, and Threats. With a little thought a SWOT analysis can help a business uncover opportunities that are well-placed to exploit. Also, by understanding the weaknesses of a business, you can manage and eliminate threats that would otherwise catch you unawares. But the most advantageous of a SWOT analysis is can lead you to developing a strategy that helps distinguish you from your competitors and allow a business to compete more effectively.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.