Swot Analysis : Marketing Mix

Out of these four non-core functions, the Legal department and Administrations have very low head counts. Personnel in these departments are experienced and have been there in the company now for almost 10-15 years. Distribution and Logistics have their headcounts increasing every year but at a very slow rate. The Customer Services cater to the requirement of both internal and external customers. ABC Marketing Services is planning to outsource Customer Services department to an offshore vendor as there is a heavy need to employ more number of headcounts for taking care of high volume of calls and queries from the customers all over the world. Because of the tremendous growth in the company’s business, the need for hiring in-house employees have gone up considerably and the company is not able to ramp up its resources for various reasons such as cost, lack of experienced resources in the market and also because of the complexity in the hiring process. Overseas Vendors have a massive English-speaking population trained as well as extremely low labor rates.

Quick to react to market trends due to its supply chain design, operation & delivery

In addition, her strategy also makes Avon in a state of competition with other mass-market companies, but Avon did not have that capacity. For Jung, her high-end products line should be fit the situation, but in fact, in the specific implementation process, the strategy’s effect is discounted too much because they spend more money and time on the product and new marketing, but ignore their main customers-women.

MAC cosmetics has a highly effective advertising strategy. Competition, trend-setting and value are the main appeals that influence a customer to purchase their products, ordering from

Migrate from the current 18 annual sales campaign to 26 as per the US model in year 2006.

The company that I chose for the project is Clariant Corporation, I am currently working at Clariant as an outside sales representative for the plastic and coatings division. Clariant is a specialty chemicals company, within Clariant there are four major business areas: chemicals (consumer and industrial), catalysis (natural resources), oil & mining, minerals and plastics & coatings. These four business within Clariant also hold many different segments that are constantly growing and changing with new product lines (Clariant, 2016).

Over time, the consumer’s choice of products and the need to buy has changed and this is dictated largely by local culture and the working conditions. Since different countries have different climates, it means XYZ has to manufacture products that are suited to the different climates and other environmental conditions. While the main objective of XYZ beauty Product Company is to satisfy its consumers, it is obligated to respond to the various needs of women across the globe that use its products. The fact that XYZ Company has diversified its product portfolio to include fashion, jewellery and clothing means that the company must create products that meet the desires of people with particular ethnic background and class (Kotler & Keller, 2012).

Psychographics divides customers according to their personality and lifestyle. Customers choose skin care products which match their lifestyle. Busy business women may tend to spend less time on skin care. Thus, they will likely choose the skin care products with a combination of functions which save their time and effort in both selection and usage. Women who spend more time outdoors may need skin care products with sun-protection function.

We are consumer product company .Our main operations are with cosmetics and beauty care product which made us world’s largest companies in the mass retail channel. Our principal customers are large mass volume retailers, chain drug and food stores in US and all over the world.

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

In 2005, Ms. Andrea Jung, CEO of Avon, pursued the localization strategy which is based on customizing the firm’s goods and services for each global market. We can see this in the ways she allowed country managers to make their own decisions, develop their own products, and determine their supply chains. Also, the marketing strategy varied from country to country. However, when in late 2005, Avon’s stock fell 45 percent, Jung changed to a global strategy. Some of the decisions that she made in pursuing the global strategy were: centralizing new-product decisions and exercising more control over manufacturing, marketing, and product development.

· In 1989, Avon became the first major cosmetics manufacturer to announce a permanent end to animal testing of its products and later launched its women’s health care program in the U.S. · Today, Avon is known for it’s leadership in beauty and continues to raise awareness of breast cancer and has awarded multi-million grants for breast caner research and clinical care. About the business Avon is a company selling beauty and related products. The service provides customers with products of the highest quality. It provides a service to customers that is outstanding in its helpfulness and courtesy. Why I have chosen this business I have chosen this organisation for my coursework because it is large enough to research into all areas of the business.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

Countless people may have heard of the multinational company entitled Avon Products, Inc., (hereafter, Avon) whose headquarters is in the process of relocating from New York City to the Unite Kingdom. According to Yahoo Financials, as of December 31, 2015, Avon’s worldwide workforce engages approximately 30,900 employees with revenues of 6.16 Billion U.S. Dollars. The company operates in the consumer goods sector and personal product industry. This company was chosen for this market analysis in part due to it trading on the New York Stock Exchange (NYSE: AVP), in addition to undergoing attrition of 2,500 careers and a vast array of financial information readily available to the general public. Avon is an American firm offering skincare, cosmetics, fragrance, fashion and home, personal care and hair care merchandises for over than 130 years.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to