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Swot Analysis Of Bobike

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Bobike claims that its safety through design makes its child bike seats unique. Bobike’s double-walled design makes its seats extra safe. All the seats, the ONE, the Classic, the Exclusive and the Tour comply with European safety standard EN 14344 and they are TUV approved. Appendix 7. Competitors in Canada and Australia Polisport Polisport, headquartered in Portugal, was established in 1978 by Pedro Araújo. Polisport Group is a Portuguese brand known for its development and manufacturing of motorcycle accessories and bicycle accessories. The Polisport Group is made up of five international companies. In 2013, the Polisport Group acquired the brand Bobike – Bicycle Safety Seats, a Dutch company and former competitor. Polisport …show more content…

Comfort: - Grow with your child - adjustable footrests in 5 positions - Ability to move the seat backward and forward in 2 positions, according to child and bicycle size - The frame holder allows install/release the baby seat from the bike in seconds by pushing a button. - Mounting kit includes an adjuster for small head tubes. All tools and mounting kit required for assembling the seat are included. - Ergonomic shape for baby comfort. - Adjustable footrests in 4 positions. - Armrests for child comfort. - 3 optional positioning for the baby-seat Marketing: - This product can be found for is US$99.99 on third party websites. - The company provides instructional videos and documents on their website for free that customers can use to learn more about the company and their products. - The company uses social media such as Twitter and Facebook to interact with customers. - Product support comes from the distributors who sold the product to the consumer - Competitive disadvantages - A customer may find it difficult to engage directly with the company. - The seat is more difficult to install and take off than Mac-Ride. - The seat is rear-mounted, and so the experice for the child may be reduced as opposed to Mac-Rides front mounted seating position. Bellelli Bellelli is a well-known company headquartered in Italy for the design of child bicycle carriers and trailers, Bellelli’s company mission is to have a commitment to

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