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Swot Analysis Of Hong Leong Bank

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The bank known as “Hong Leong Bank” or “Bank” is one of the public listed company on Bursa Malaysia. The bank is member of the Hong Leong Group Malaysia which call “the Group”. The group is based headquartered in Malaysia, since 1968 the bank has been invoved by giving financial services in the industry through Hong Leong Finance Berhad and through Dao Heng Bank Ltd. in Hong Kong since 1982 however the Dao Heng Bank Ltd. has been sold to another banking instiuition. The history started its beginning in 1905 located in Kuching, Sarawak, Malaysia under the name of Kwong Lee Mortgage and Remittance Company and then in 1934, incorporated as Kwong Lee Bank Ltd.. In year of 1989, it was renamed under MUI Bank which operating about 35 branches. In January 1994, the Group acquaired MUI Bank …show more content…

Hong Leong Bank finally completed the merger with EON Bank Group in the year 2011. The effectively of merges of the Bank able an expanded network of 329 branches of nationwide and with more than RM145 billion in assets of baking group itself. Apart of that, after the excellent achievement with an extensive distribution network of over 300 branches, sales and business centers in Malaysia, Singapore, Hong Kong, Vietnam and Cambodia along with a comprehensive range of alternate and electronic channels including self service terminals, Hong Leong Call Centre, Hong Leong Online Banking and Hong Leong Mobile Banking, Hong Leong Bank reaches out to its customers in all of the communities in which it operates. The bank commitment always to stay relevant, in the year 2012 the bank has launched the Mach by the Hong Leong Bank in the term to offer a range of life starter products and services targeted to meet the needs of the Gen-Y community with the motto of sub-brand defined bring together “brick and

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