Swot Analysis Of Mas Apparel Industry Analysis

Despite previous and recent controversy going on within Lululemon the company still looks to fight for their brand image and focus on their core competencies to renew the companies image. While former CEO, Laurent Potdevin did help create the trend of athleisure the company still aims to maintain on focus on the trend (Schmidt, 2018). Due to high comfort of athleisure wear for millennials, they want to continue to strive to bring that to consumers lifestyles. Consumer’s would be able to wear Lululemon products “... in the office, while running errands, when out with friends, [and] at the gym…” (Fromm, 2016).

Dicks Sporting Goods retailer is one of the leading companies in selling athletics products. Over the years, the company has achieved tremendous milestones in the industry. However, this being a competitive sector, there are various factors that inhibit the company 's progress. This research paper will conduct a SWOT analysis of the company, and there after offer possible recommendations on the effect.

Expansion of a company is never easy, especially if the company were to expand overseas to a foreign country. The products or service the company offers or sells must fit into the culture and environment of the country. Ignorance to these factors can lead to a major downfall

JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped the company earn a profit and increase its market share.

American Apparel is a vertically integrated clothing company, in which, design, advertising, and marketing are all done in-house. This strategy makes American Apparel the largest factory operating in the US. By handling all stages of production in-house, the company is able to save money on delivery and transportation cost. Being vertically integrated makes this company more efficient because the company has control. Bringing this type of factory to Thailand would be very beneficial for its economy as it would make jobs as well as bring in revenue. The company’s brand is aimed at urban, edgy, casual, social conscious individuals between the ages of 16-24. Taking a look at the company’s marketing and advertising it is clear that it’s linked to young consumers, using text on their ads to get across the values and messages of the company. Young consumers in Thailand make for good business opportunities making up a third of the population. This group of consumers also has disposable income that they are willing to spend on leisure, such as shopping. American Apparel is passionate about the ethical treatment of their employees pledging to be “sweatshop free”. The company feels that by treating their employees well and offering benefits results in more efficient worker, quality products, good work environment, and good employee retention. Bring a company into Thailand that has such a policy will ensure that workers are treated fairly.

Quick to react to market trends due to its supply chain design, operation & delivery

Macy's was established by Rowland Hussey Macy, who in the vicinity of 1843 and 1855 opened four retail dry merchandise stores, including the first Macy's store in downtown Haverhill, Massachusetts, set up in 1851 to serve the factory business workers of the zone. Macy moved to New York City in 1858 and set up another store named "R. H. Macy and Co.". As the business developed, Macy's ventured into neighboring structures, opening an ever increasing number of departments. From the earliest starting point, Macy's logo has incorporated a star, which originates from a tattoo that Macy got as a young person when he took a shot at a Nantucket whaling ship. Macy died in 1877, responsibility for organization

Jcpenny was opened and established by James Cash Penney; he began his career in retail management, when he opened The Golden Rule store, in partnership with Guy Johnson and Thomas Callahan, on April 14, 1902 in Kemmerer, Wyoming. He participated in the creation of two more stores, and purchased full interest in all three locations, when Callahan and Johnson dissolved their partnership in 1907. In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J.C. Penney banner. The so-called "mother store", in Kemmerer, opened as the chain's second location in 1904. It still

They are facing difficulty in logistics and procurement restricted to imports from Taiwan. Sometimes, they are also have marketing budget of their products during their promotion.

Abercrombie and Fitch is a well known retailer of casual clothing with over 300 stores in America and 170 stores worldwide. It was founded in 1982 by David T Abercrombie and Ezra H Fitch. After being owned by the fashion firm ‘The Limited’ in 1999, the brand went public on the New York Stock exchange.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

Mersie is a company which running their business in the garment industry. Located in downtown Bandung is their strength to develop the brand and ease to access to optimize the supply chain from the raw material till wearing apparel. Mersie also offers hybrid price which is more little expensive than other but guaranteed in good quality. Their target market is producing the uniform for (BUMN & private), institution, community, and clothing business in Indonesia. Nowadays, the company experienced a decline in sales,

The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000, the GOI unveiled its National Textile Policy (NTP) 2000, aimed at enhancing the competitiveness of the textile and apparel industry and expanding India’s share of world textile and apparel exports to 10 per cent by 2010 from the current 3 per cent level. Some of these measures taken by the GOI were substantial to facilitate the Brand Accessory

The cost is kept low with labor and the production. This helps competing in the export trading world. “I am telling, in textile nobody can beat Bangladesh in price and quality”