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Swot Analysis Of Toyota

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Toyota as a company stated in 1918 and back then Toyota did not make cars, but as a spinning and weaving company. The founder was Sakichi Toyoda, before the company went public Sakichi change the name to Toyota because it sounds better than Toyoda . At around 1933 the company while still in the weaving business also began to focus on automobiles and produced its first Type A Engine in 1934, which was used to produce Model A1 passenger in May 1935 and the G1 truck in August 1935. Production of the model AA passenger started in 1936. The vehicles that Toyota produce was extremely reliable and by 1948 Toyota had produced more than 110,000 vehicles domestically. The Toyota Motor Sales U.S.A., Inc. Mission and Vision Statements are as follows: Mission Statement: "To attract and attain customers with high value products and services and the most satisfying ownership experience in America." Vision Statement: "To be the most successful and respected car company in America." This has been true as worldwide in the past five years Toyota have place number 1 or number 2 of cars sales worldwide. Toyota Motor Corporation’s organizational structure is based on different business operations of the company around the world. As one of the world’s leading automobile manufacturers, Toyota employs its organizational structure to support business goals and strategic direction. The structure Toyota have is also linked to traditional organizational structures mainly use in Japanese businesses.

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