Southwest Airlines has developed at a high growth rate within these recent years, and one of the major factors which contribute to its success is an effective use of SWOT analysis which required the business itself to know its strengths. From the beginning, Southwest has been focused on emphasizing its’ low-cost flying strategy, a brand developing strategy that has made the airline brand well-known in the market. The management at the Southwest has made effort to cut any additional operating costs
Introduction Southwest Airlines and AirTran Airways consists of 46,000 employees who live the “Southwest Way” by working hard, having fun and treating everyone with respect. The three characteristics that are found in these employees are: A Warrior Spirit, a Servant’s Heart and a Fun-Luving Attitude. The culture of this company has gained them much recognition including being named as one of the Best Places to Work in Glassdoor.com’s 2013 Employees’ Choice Awards. Southwest Airlines’ culture is the
SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
The airline company, Southwest Airlines, has confronted a major problem of tough competition that has caused a raised threat to the sustainability of the organization, which requires developing innovative strategies and capabilities to overcome it. 2. Analysis 2.1 SWOT Analysis Strengths There is an increase in the amount of net cash boost up to finance the business activities, from $346 million in 2016 to $453 million in 2017 (Southwest Airlines,2016). As of 2017, the company’s current fleet
Problem statement: To formulate a strategy that will help Southwest Airlines maintain its competitive edge in the US airline industry. SWOT Analysis Strength • Good relations with the labor unions • Advanced employee training • Greater job security • Low fares • Frequency of flights are higher • Visionary CEO who was a transformational leader • Employee engagement and employee initiatives are supported at all levels • Southwest spirit • Investment grade credit rating • Greater safety measures •
In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying more domestic passengers that any other U.S. airline (“Southwest Corporate,” 2015). Their culture
Southwest Airlines Co. (the “Company” or “Southwest”) operates Southwest Airlines, a major passenger airline that provides scheduled air transportation in the United States and near-international markets. For the 44th consecutive year, the Company was profitable, earning $2.2 billion in net income. Southwest commenced service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities: Dallas, Houston, and San Antonio. At December 31, 2016, Southwest operated a total of 723 Boeing
217 per billion miles (CNN 2015). Southwest Airlines is one of the major airlines in the US and the one of the world 's largest low-cost carrier. The airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. In using the PESTEL analysis, only half of the components are a
utilize the PESTEL-Analysis to evaluate SW (Southwest Airlines) to gain an insight into its areas of opportunity, and how it has realized those core factors affecting its business dynamics. PESTEL-Analysis, is an apparatus used to examine and monitor macro economical external environmental factors that impact a business. The PESTEL analysis will provide us with the key drivers of success and deliver us the ability to harness the unrealized. Southwest Airlines is a major passenger airline that provides
Company Background Southwest Airlines was established in 1967 by Herb Kelleher in Dallas, Texas. The Airline was developed as a low-cost airline through their exclusive use of Boeing 747, always attempting to fill their planes to capacity, using a direct route system (as opposed to a hub and spoke system), and choosing not to serve meals during the flights. (Raynor, 2011) Originally it would only serve customers who wanted to travel across Texas; to Houston, San Antonio, and Dallas- with Dallas